Table of Contents
- Introduction
- Live chat
- Mobile app
- SEO
- PPC
- Why Choose PROS
E-commerce marketing is a complicated concept. It takes professionals to put it into practice. There are different ways to promote your business online, including SEO, social media, and mobile applications. If you want to increase your sales, the implementation of electronic commercial marketing is essential. In this article, you will discover live Chat, mobile applications, and SEO.
Live Chat
Live Chat is a powerful tool that can help your business compete with online competitors. Its customizable chat interface allows you to adapt the data to your specific needs. For example, you can filter data by product category or location to identify precious prospects. You can also send products directly to your customers in real time. The system will also follow your goals and sales.
- Live Chat is easy to use and maintain. It allows you to ensure that an agent manages several cats simultaneously, which will reduce average waiting times. In addition, you can define the number of chats that each agent can manage so that they do not become overwhelmed by incoming requests. In addition, Live Chat is a great way to add a human touch to your e-commerce store. Although previous generations have preferred emails or the phone, millennials find that chatting with a living person makes them more valued.
- Live Chat can also help your business increase average control values. This is the average amount earned from a transaction. By improving customer satisfaction and the saleswoman, live cats can improve the profitability of your e-commerce business. It also helps you to engage your customers and increase customer retention.
- If your customer needs help with a particular product, you can use live chat to help them.
- Live Chat can also help you follow and manage customer interactions. With this type of tool, you can keep track of all customer interactions and obtain a detailed analysis. It gives you all the information you need to close sales and resolve support cases.
- In addition, you can easily connect the cat live with the e-commerce platforms and the CRMs. For example, with the integration of Shopify, you can see what customers have put in their trolleys.
Mobile app
With a mobile app, brands can connect with their consumers more personally. This type of engagement results in a higher conversion rate and brand recognition. This in turn contributes to higher income for the company. However, the key to a successful mobile e-commerce application is to create a friendly application.
- A mobile e-commerce application helps retailers eliminate distractions and create a more fluid shopping experience. It also facilitates fast and practical payments. Another advantage is the integration of various mobile payment methods. Brands can generate an increase of 10 to 15% in income by providing a transparent mobile experience.
- Another advantage of mobile e-commerce applications is their ability to retain the brand. Consumers are more likely to stick to a brand when it provides quality products and rapid customer service. Mobile applications allow this constant interaction. They can also provide coupons and offers. It also creates a deeper connection between brands and their customers.
- Mobile applications are also an effective way for e-commerce brands to get closer to their customers. In addition to interacting with consumers at a more personal level, mobile applications also allow brands to engage with their more frequent customers. For example, push notifications can be sent to customers, informing them of new promotions and discounts. This can create an exciting atmosphere for the brand, which will encourage customers to return to the application to buy more items.
- Adding augmented reality features to mobile e-commerce applications can help consumers more easily understand products. For example, hair coloring products can be displayed in a three-dimensional view in a mobile e-commerce application. Users can then use this information to decide whether or not to buy the product.
SEO
SEO for electronic commercial marketing solutions is a great way to improve the online visibility of your online store. The main objective of referencing e-commerce is to increase the number of visitors on your website, thus increasing sales and prospects. Several strategies are used for this purpose, including the optimization of the content, the site’s monitoring speed, and the construction of backlinks.
- A good SEO strategy will start with research on keywords. Keywords are the words that Internet users tap in search engines when searching for products and services. A professional referencing agency will identify the relevant keywords that will help your website in the high classification for these terms. The agency will analyze these keywords and develop a strategy to implement them in the content of your website. A recent Mailchimp study revealed that a website on the first SERP is getting ninety percent from consumption traffic.
- Electronic trade referencing experts will also optimize the product pages of an online store. This includes the title of the page and the paragraphs of the copy rich in keywords. In addition, they will optimize product images. Although search engines cannot read images, they use their text content, their alt text, and the content nearby to determine the relevance of these images.
- SEO of e-commerce is an essential element of online marketing, and the success of an online store depends on obtaining as many visitors as possible. With the right SEO for e-commerce, a brand can increase its visibility and sales. The main objective of referencing for e-commerce is to stimulate the classification of search engines for their products.
- Companies that optimize their sites using SEO for e-commerce often signal higher sales than those without.
The use of SEO for e-commerce can increase sales of fifteen percent. This means that fifteen percent of visitors will buy your products. It is a very high rate, but it takes time to see the results. SEO for e-commerce is a continuous process.
PPC
For owners of e-commerce companies, PPC is one of the most crucial marketing tools. Using it effectively can generate a continuous flow of new customers who may not find your business differently. With more devices available for online purchases, PPC can put your business in the face of interested buyers. Unlike SEO, PPC is practically on demand and the results can be instantaneous.
- PPC e-commerce announcements allow you to target your niche market by focusing on keywords and geographic locations. These announcements are more effective if they target visitors who are more likely to make a purchase. In addition, they can target customers who make frequent purchases.
- PPC announcements for e-commerce also allow you to adjust your offers according to the value of a cart or the cost of international shipping. In addition, you can also adjust your auctions according to the quality score of your keywords, which is a number between one and ten.
- When you choose keywords for your electronic commercial marketing solutions, it is important to choose long-tailed keywords. These keywords are more specific and have less competition. In addition, these keywords are those that consumers are likely to use to make a purchase. However, you should also avoid negative keywords, which are sentences for which you do not want to classify. For example, if you sell shoes, you should avoid using negative keywords like the cheapest, clearance, coupons and sales.
- Once you have chosen your keywords, you can start your PPC campaign. You must create ads relevant to your product and your target keywords. These announcements will be displayed to users when they are looking for these keywords. In order to succeed with PPC, your ads must have a high search volume and have convincing action.
Why choose PROS for e-commerce marketing
Regarding online marketing, a website is an option. But when it comes to mobile, you need to create an application so that your customers easily find your business. An application can provide personalized experiences to your customers. For example, you can show options to your customers on their reception screens, by providing them with a more personalized experience.
PROS is a digital marketing agency with full service based in San Diego California. Its staff consists of experts in e-commerce, product management, UX / IU design, design and web development, SEO, content marketing, public relations, user acquisition, and marketing analysis. Consequently, you can expect a very effective and complete marketing strategy for your e-commerce business.
Contact us today.