What Shopify B2B is
Shopify B2B is a set of native features for selling business to business from the Shopify admin and online store: company accounts, wholesale catalogs and price lists, quantity rules, net payment terms, and a checkout that respects each buyer’s terms. You can run it in the same store as your direct-to-consumer business or in a separate wholesale store.
For years, wholesale on Shopify meant Shopify Plus or a stack of apps. That is no longer the full picture. As of October 2026, Shopify’s Help Center states that Shopify B2B is available on the Basic, Grow, Advanced, and Plus plans, with the most advanced features reserved for Plus. This guide explains what each plan includes, when Plus is worth it for B2B merchants, and how to set up wholesale without rebuilding your store later. It draws on Shopify’s B2B documentation and the questions PROSeCommerce, part of PROS Global in San Diego, works through with Shopify and Magento merchants planning wholesale channels.
Do you need Shopify Plus for B2B?
No. Since Shopify opened B2B to all plans, most core features, including companies, catalogs, net payment terms, self-serve reordering, and Shopify Flow automations, work on Basic, Grow, and Advanced. You need Shopify Plus when you want unlimited B2B catalogs, customer-specific catalogs, deposits and partial payments, or more than three price lists.
Put simply, Plus is now a scale and complexity decision for wholesale, not an entry ticket. A brand with a handful of retail accounts and one wholesale price list can start on a lower plan. A distributor with hundreds of accounts, contract pricing per customer, and deposit terms will hit the non-Plus limits quickly. Our breakdown of Shopify Advanced vs Plus covers the non-B2B differences between the two plans.
Shopify B2B features by plan
Shopify’s B2B features by plan page lists the differences. The ones that change how you sell, as of October 2026:
| Feature | Basic, Grow, Advanced | Shopify Plus |
|---|---|---|
| Companies and company locations | Yes | Yes |
| Quantity rules and volume price breaks | Yes | Yes |
| Net terms, payment reminders, vaulted cards | Yes | Yes |
| ACH payments (US only) | Yes | Yes |
| B2B catalogs assigned to B2B markets | Up to 3 active | Unlimited |
| Catalogs assigned directly to a company or location | No | Yes |
| Deposits, partial payments, payment requests per fulfillment | No | Yes |
| Contextual checkout and storefront through Shopify Markets | Advanced only | Yes |
| Trade theme and quick order lists | Yes | Yes |
Two details are easy to miss. First, on Basic, Grow, and Advanced, the three-catalog limit is shared across all B2B markets, so assigning three catalogs to one market uses the full allowance. Second, those plans need the new Shopify Markets to use B2B catalogs at all. Check which Markets version your store runs before you plan pricing.
Companies, catalogs, and pricing
A B2B company on Shopify is the account record for a business customer, with one or more company locations that each carry their own addresses, payment terms, catalogs, tax exemptions, and checkout settings. Individual buyers sign in as customers attached to those locations, with roles such as location admin or ordering only.
Catalogs are where wholesale pricing lives. A catalog sets which products a buyer can see and the price they pay, either as a percentage adjustment or as fixed prices per variant. Add quantity rules for minimums, maximums, and order increments, and volume pricing for price breaks at higher quantities. Shopify’s overview of B2B features also lists company account request forms, so prospects can apply for wholesale access from your storefront instead of emailing you.
Plan the catalog structure on paper before you build. A common pattern is one catalog per price tier, such as retail partners, distributors, and key accounts, rather than one per customer. That fits the three-catalog limit on lower plans and keeps pricing maintenance manageable on Plus.
Payment terms, deposits, and checkout
Shopify B2B supports net payment terms of Net 7, Net 15, Net 30, Net 45, Net 60, or Net 90, or due on fulfillment, assigned per company location. Buyers check out against those terms, and you can send payment reminders through Shopify Flow. Vaulted credit cards and, in the US, ACH payments are available on every plan that supports B2B.
Checkout can also be set to submit orders as drafts. That gives your sales team a chance to review, adjust, and confirm an order before it becomes final, which is how many wholesale teams handle negotiated orders on Shopify. Draft orders can lock prices and reserve inventory, and you can send an invoice from a draft.
Deposits and partial payments are Plus-only. If your terms require, for example, a deposit on large pre-orders, that requirement alone may decide the plan. Our Shopify merchant account guide explains how Shopify Payments and payouts work for the card side of B2B orders.
Blended store or dedicated B2B store
Decide this first. Shopify’s Help Center warns that the choice is not easy to change later: switching means redoing most of your setup, including companies, catalogs, and storefront customization. A blended store runs B2B and D2C in one admin; a dedicated store is a separate Shopify store just for wholesale.
According to Shopify’s guide to choosing a B2B store type:
| Consideration | Blended store | Dedicated B2B store |
|---|---|---|
| Admin and inventory | One admin, shared inventory | Separate admin, separate inventory |
| Theme and branding | Same theme for all buyers | Distinct B2B theme |
| Store gating | Cannot gate the whole store | Can restrict the store to B2B buyers |
| Apps and integrations | Set up and paid for once | Set up and paid for again |
| Discounts | Apply to everyone unless limited to a B2B market | Apply only to B2B buyers |
| Good fit when | Similar products and shared staff | Separate operations, staff, or stock |
Blended stores suit brands that sell the same products to consumers and retailers. Dedicated stores suit wholesalers that need a gated store, separate inventory, or different teams. In a blended store, B2B prices and catalogs stay visible only to logged-in B2B buyers.
Budgeting for wholesale on Shopify
Platform fees are predictable. As of October 2026, Shopify’s pricing page lists Basic at $39, Grow at $105, and Advanced at $399 per month on monthly billing, and Shopify Plus from $2,300 per month on a three-year term. The same page lists Shopify B2B with up to 3 catalogs on the non-Plus plans.
The larger costs are usually implementation and integration:
- Data preparation: company records, locations, tax exemptions, and price lists cleaned up from spreadsheets or an old platform.
- Integrations: ERP, accounting, or inventory systems that must sync orders, pricing, and stock.
- Storefront work: B2B content, the Trade theme or customizations to your existing theme, and buyer onboarding.
- Apps: for needs outside native B2B features, such as specialized quoting workflows.
As general industry planning ranges, a small B2B setup on an existing store may take a few weeks, while ERP-integrated wholesale on Plus often takes several months, with budgets ranging from a few thousand dollars to well into five or six figures. These are general industry planning ranges, not quotes or guarantees. Our analysis of whether Shopify Plus is worth it shows how to weigh the Plus fee against features you would otherwise pay for.
Setting up B2B on Shopify step by step
Setting up B2B on Shopify follows a fixed order: choose blended or dedicated, confirm your plan and Markets setup, create catalogs and price tiers, add companies and locations, configure payment terms and checkout, customize the storefront, then test with a test company before inviting real buyers.
- Choose the store type. Blended or dedicated, using the table above.
- Confirm plan limits. Count the catalogs you need and check whether deposits or customer-specific pricing push you to Plus.
- Build catalogs. Create one catalog per price tier, set prices, and add quantity rules and volume breaks.
- Import companies. Migrate company and customer records; Shopify supports moving existing customer order history to a company location.
- Set payment terms. Assign net terms per location and decide which locations must submit orders as drafts.
- Turn on customer accounts. B2B buyers must sign in with customer accounts to see their pricing.
- Customize the storefront. Add quick order lists, B2B content, and a company account request form.
- Test, then invite. Place orders as a test company, check taxes and invoices, then send invitation emails.
Shopify’s Help Center also notes that Shopify Scripts reached end of life on August 28, 2025. If older wholesale logic depended on Scripts, rebuild it with Shopify Functions before launch.
Shopify B2B vs Adobe Commerce (Magento) B2B
Adobe Commerce has bundled B2B for years, and its feature set is still broader in some areas. Adobe’s Commerce B2B introduction, updated October 2026, lists company accounts with divisions and user roles, company hierarchies, shared catalogs, quick order, negotiable quotes, purchase order approval rules, requisition lists, and payment on account with company credit lines.
On Shopify, several of these map to native features: companies and locations, catalogs, quick order lists, PO numbers, and draft orders for negotiation. If you rely on formal quote workflows or multi-step approval rules, check Shopify’s current B2B feature list first; where native features fall short, those usually come from apps or custom builds. The trade-off is familiar: Shopify gives you a hosted platform with less maintenance and a checkout you do not have to run, while Adobe Commerce gives you deeper native B2B and full code control at higher operating cost.
If you are weighing a move, our comparison of Shopify Plus and Magento covers the wider platform decision, and the Magento to Shopify migration checklist lists what to map, including B2B customer groups and shared catalogs.
ERP and integration planning
Most wholesale businesses already have a system of record for pricing, credit limits, and stock, usually an ERP or accounting system. Decide early which system owns each piece of data. A clean rule set, such as ERP owns price lists and credit terms while Shopify owns the storefront and orders, prevents the two systems from overwriting each other.
Shopify supports this with B2B APIs and integrations, plus Flow triggers and actions for B2B objects. When PROSeCommerce scopes B2B projects, the integration map usually takes longer to agree than the storefront design, and it is the part most worth getting right before launch.
Frequently asked questions about Shopify B2B
Is Shopify B2B available on the Basic plan?
What is the difference between Shopify B2B and Shopify Plus B2B?
Can I run wholesale and retail in one Shopify store?
Does Shopify B2B support net 30 payment terms?
Can Shopify B2B handle customer-specific pricing?
How long does it take to launch B2B on Shopify?
Plan your wholesale channel before you build
Shopify B2B now works on every main plan, so the real decisions are store type, catalog structure, payment terms, and integrations. Map those first, test with a dummy company, and move to Plus when catalogs, deposits, or customer-level pricing require it, not before.
If you are adding wholesale to a Shopify store or moving B2B from Magento, PROSeCommerce can help you plan the catalog, integration, and migration work. Start with our Shopify migration services or Shopify development services.