Facebook Ads – Do They Work?
The name Facebook Ads may bring to mind images of people’s avatars walking down the street or enjoying a cup of coffee. However, these images are far from the truth. Today, there are so many Facebook Ads options available that making money through ads can be very rewarding for business owners. But the way to make money with Facebook Ads that actually brings results is by ensuring the Facebook ads are targeted according to a business owner’s specific needs.
One of the most popular ways to make money through Facebook advertising is through its wide range of advertising options. Social media marketing is a broad category of internet advertising terms which collectively define types of internet marketing services designed to reach out to as many prospects and customers as possible in as many areas as possible. Facebook Ads is one of the many options a business owner can choose to make money online. By providing a deeper insight into a target audience, a more personalized form of advertising is made possible, and this in turn makes the ads more effective, as well as motivating people to take part in that particular service or product.
As such, it’s no wonder that so many advertisers are choosing to use Facebook Ads for their marketing campaigns. Facebook AdWords, another widely used type of advertising service, offers more precise targeting options, as well as more control over various aspects of the ads. Deep diving into the specifics of a business model, such as demographics, product offerings and target demographics, can help you create ads that suit your specific business well. This ensures that your ads are more relevant to the individuals who will most likely see them and more appealing to those who have expressed an interest in the product or service you have to offer.
A good example of targeting the right people with a Facebook ad campaign is targeting young girls. According to research by Market Trend, a Facebook data scientist named Kara White posted on her blog that the best times for placing Facebook ads were during the morning and afternoon hours, since this is when young girls are more likely to be online. Using this logic, it would make sense to try and advertise during these hours, since it would be more likely that target audience members of this age group would be logging on to the site and clicking on the advertisements you are trying to place. Therefore, putting the words “beautiful teenage girl” in your Facebook ads would be a good idea.
Of course, this rule-of-thumb holds true for all types of ad text, and not just for Facebook ads. For instance, putting “Dogs” as your ad text may get you clicks from dog lovers, but it is probably not the kind of clicks that would make you money. Conversely, putting “Cute Chihuahua puppies” as your ad text may garner you some clicks from people who are considering adopting a dog themselves. But if you are selling a puppy that isn’t even a purebred, you wouldn’t want to run ads like this. (And don’t worry if you have two variations of cute Chihuahua puppies; people tend to think differently about dog breeds when they see ads for them, so this one should be fine.)
It’s important that your ads stand out above and beyond the regular ads in order to gain conversions. This means putting a bit more effort into your ad and making sure that people aren’t simply clicking the link in an effort to see your product/service. Instead, the more targeted your advertising campaign is, the more likely that it will convert. This is the true value of Facebook ads – getting the conversion rate that you want without spending too much money on advertising that doesn’t do anything to earn you sales.