Social network marketing, also called social media targeting, is an emerging category of online marketing that refer to types of internet marketing that concentrate on optimizing social media marketing. Social networks include Facebook, Twitter, YouTube, Foursquare and many more. In short, this means that these marketing strategies are targeted towards people who are actively using Facebook, Twitter or any other form of social network. With such growing popularity, businesses have realized the potential of implementing these marketing strategies into their business.
One of the most popular forms of advertising campaigns today, Facebook ads targeting for specific demographics are quite effective in delivering targeted traffic to websites. The main advantage of using this form of internet marketing is its ability to deliver targeted and precise interest targeting. This means that you can easily target your audience based on their interests. If an advertiser knows how to accurately represent his/her product/service to its intended audience, then the resulting campaign would be more effective.
Facebook Ads for example, uses the Power of demographics to deliver better results. Facebook Ads has a unique CTR (click-through-rate), which is the percentage of people who viewed a particular ad and actually clicked on it. For Facebook Ads targeting for particular demographics, advertisers need to use relevant keywords to attract visitors to the advertiser’s webpage. Keywords would be key phrases that would precisely reflect the target audience of the ad text. This means that an ad for a dog grooming company could have a different ad text than one for dog adoption. Thus, the ads would not only appear on pages that are specifically related to dog grooming, but also on pages that may not necessarily be related to it such as fashion and design sites or adult sites.
Facebook Ads uses the Power of Conversions to increase chances of people clicking on the ads. Conversions, as the name suggests, are the ways by which a person is targeted based on his/her behavior. These adverts use data such as age, gender, location, buying habits and many more to form a more custom-made targeting profile for the targeted audience of the advertising campaign. As such, they result in more number of clicks, the more number of conversions and ultimately more conversions and leads for the advertiser.
To make this possible, Facebook Ads offer the wide-ranging collection of Facebook advertising targeting options such as demographics, location, interests, browsing habits, language preferences and more. With this wide-ranging targeting options, advertisers can easily ensure that they are reaching the right audience for their products and/or services and in as targeted a manner as possible. With demographics, advertisers get a snapshot of their audience through demographics without having to send out mass emails or write tons of sales letters. The information thus collected from Facebook Ads about its audience allow advertisers to fine-tune their ads and make necessary changes where needed, hence, increasing chances of getting the right audience for their marketing messages.
Location is used by advertisers to ensure that they are reaching their target audience when they need them most. With this option, Facebook Ads allows advertisers to target users in their location through geocoding. They also offer tracking of its success through reports on conversion rates. Users can also opt for customized reporting and tracking options to suit their needs. In addition, through these Facebook Ads, companies can also track the performance of their brands on a regular basis by opting for more detailed reports. Ultimately, it is Facebook Ads which helps ensure brand awareness, increased product sales and higher conversion rates for the benefit of the advertiser.