In recent years, social network marketing, or social media optimization, has become a very popular term for online marketers. It describes a broad category of tactics used by internet marketing professionals to promote websites and products via the internet. The main purpose of this tactic is to draw traffic from social network sites such as Facebook, MySpace and LinkedIn. These types of marketing have been proven to be very effective in helping online businesses gain new customers and improve their search engine rankings.
What exactly is social network marketing? Social media optimization, or SMO, is simply a set of techniques used to promote websites and products via the web. With this tactic you are able to build a list of prospective buyers that you can market to using highly targeted keyword phrases. To do this, you want to create a blog, profile page or website where you will gather valuable content that your target market will be interested in. Once you have this content you want to share it with the world using various methods such as posting it to a public forum such as Facebook or MySpace, or cold calling business owners who may have a Facebook or Twitter account.
In order to get the most out of these ads, it is important to make sure that you select the right ad creative for your target audience. The first thing you should do is analyze your audience. Are they mostly male or female, aged 18 and up, living in the area you are in or even a larger metropolitan area? Is there a wide range of interests such as cooking, gardening, technology or sports? Once you have determined this, you will be able to tailor your advertisement so that it targets the right group for your product or service. Facebook Ads provides a great opportunity for you to find out what type of people are already interested in your business before you reach them through your advertisements.
Facebook Ads is generally divided into two categories: the funnels and the non-funnels. A funnel is an advertisement that links a user directly to your page. For example, if you have a page about gardening, you can create a Facebook ad that includes links to gardening related articles or even a recipe. The more you include links in your ads, the more likely users are to click on them and be exposed to your business. However, this type of direct response can be risky because not everyone is going to be interested in gardening.
On the other hand, non-funnel ads are much less direct and are designed to help you find customers that you may not have otherwise targeted. For example, you may have seen business owners create an entire page full of news feeds targeting consumers in a specific area. However, when they use Facebook AdWords they can target anyone in that general area, since the demographics data of users in that area are considered a part of their audience.
To increase the success of your Facebook campaign you should keep in mind that it starts with your ad sets. Although it is unlikely that your content will be featured in Google or Yahoo’s search results, you can increase the chances of your ads showing up by creating relevant ad sets. For example, if you own a restaurant inicago, you could try ads that target either diners in that city or potential customers who order takeout. You also don’t want to use the same targeted ads on each site, since this is spamming. Instead, you should create unique ad sets for each of your sites. For example, you could create a restaurant ads group that targets customers in Chicago, then create separate ads for those customers in San Francisco, London, Toronto, and Las Vegas.