If your ecommerce business uses NetSuite as the backbone, SEO (search engine optimization) must be at the forefront. A good SEO agency can assist with optimizing your online store in order to drive more visitors and sales.
An effective SEO strategy involves keyword research and on-page optimization; paid ads may also be utilized, as well as analytics reporting.
Keyword research
Keyword research is an integral component of any effective SEO strategy, helping you identify which keywords best meet the needs of your target prospects and which have the potential for high traffic levels. Furthermore, keyword research enables businesses to select appropriate search engines as well as optimize their websites so as to achieve top rankings on search engine results pages.
An effective SEO strategy is an invaluable asset to any online store, helping boost sales while driving more traffic to your site. In turn, this increases brand recognition and customer satisfaction.
As long as you use Google AdWords keyword planner or Ubersuggest tools to perform keyword research independently, conducting this type of investigation on your own is certainly feasible. But for optimal SEO performance and enhanced online store visibility, professional help may be best. Identifying effective keywords while employing them strategically and planning ahead are both key components to this type of work.
On-page optimization
On-page optimization refers to optimizing a website’s content to meet search terms and queries entered into search engines by users. It involves including relevant keywords within text, meta tags and permalink structure so your pages can easily be found by visitors and shared across social networks.
Content that meets readers’ needs and matches their search intent is at the core of effective on-page SEO. Your text should be well written, easy to understand, and beneficial for those using your website.
Content should be written with keyword research in mind and include variations and synonyms of your target terms, as well as other relevant elements like image tags, headers and footers and links that relate directly to its content and keywords.
Meta titles and descriptions are an essential element of on-page optimization, helping search engine bots better comprehend what your pages are about and indirectly influence CTR (Click-Through Rate) rates on search engine results pages.
Analytics reporting
Analytics reporting is an integral component of any SEO strategy, helping you determine which aspects of a client website need improvement and which are performing optimally, as well as tracking performance and assessing campaign success.
Success in analytics lies in having a well-organized reporting process with measurable results and feedback loops, so your team can stay abreast of critical information and present it to clients promptly.
Keyword ranking is one of the most essential metrics to track for any business website, as this shows you which keywords are driving visitors and their relative rank.
Site speed is another critical metric. Google takes user experience into consideration, so ensuring your client’s website is quick will give it an advantage when being listed on search engine results pages.
Link building
One of the cornerstones of any search engine optimization campaign is link building. Ever since Larry Page invented PageRank back in the late ’90s, link strategies and building have been an essential way for SEOs to determine website rankings.
Acquiring natural links from authoritative and relevant sources is one of the best ways to attract visitors and rank well in search results, but this process can be complex and time consuming.
An experienced NetSuite SEO agency will have the necessary skill and experience to devise and implement an effective link-building strategy that suits your business needs. They’re aware of any industry trends or changes and what link-building tactics may work well with your website and keywords.
Great link builders must be creative thinkers, capable of coming up with new ways to link building for their clients. Additionally, they should recognize opportunities and remain persistent while communicating effectively with other webmasters or website owners.