In online marketing, conversion rate optimization or conversion rate improvement is a technique for increasing the percent of visitors who immediately convert into buyers, or in other more general terms, take some desired action upon a given page. It is also commonly known as CRO. This simply means that it is a crucial step towards ensuring that your targeted traffic is indeed interested in whatever it is you have to offer. However, as with all marketing strategies, this process is not easy. Therefore it is best to hire a company that can perform conversion rate optimization with ease and efficiency.
For the past number of years, online businesses have relied heavily on conversion optimization to drive traffic to their websites, increase sales and generally improve their bottom line. This strategy has been used by companies large and small alike. However, with the increase of new Internet users, companies have been forced to adapt their techniques to help attract these new online users. One such adaptation has been the use of testing and tracking tools such as conversion rate optimization tools.
As mentioned earlier, conversion rate optimization has proven to be an effective means of encouraging more visitors and resulting in a better user experience. However, there are many companies that believe that such tools only serve to confuse the user. The main argument they raise is that the complexity of the design or the way in which the pages are presented may mean that more visitors will be confused when they land on a page that contains too many graphics, flashy texts or even flashing banners.
To avoid the occurrence of such complications, the conversion rate optimization consultant uses multivariate testing to analyze the conversion rate of a given page. Basically, a multivariate test is a tool that is based on several measurements that the consultant can find relevant from the traffic generated by the website. These measurements include the number of unique visits, number of page views, number of registration or sign-ups and page impressions. With the help of these measurements, the conversion rate optimization company can then create different scenarios for the optimization of the website.
This situation becomes problematic because if all the visitors to the site are equally qualified, then the same visitor wouldn’t make any profit from the site. On the contrary, the presence of different visitors will mean that the conversion rate will differ from one visitor to another. This difference will only be revealed when conversion rate optimization tools are used. For example, some companies will try to lower the number of conversions while others will place more focus on the number of registered or signed-up visitors. It really depends on the kind of business model that a company has and the strategies adopted to attract visitors.
The importance of conversion rate optimization cannot be understated. This is the main reason why it is also used to test marketing campaigns. A marketing campaign requires to be tested so that the effectiveness can be measured and then adjusted if necessary. However, many marketing campaigns are being tested by using user testing and conversion rate optimization tools.
User testing and conversion metrics are two very important concepts when it comes to creating an online presence. Both of these concepts can be measured and analyzed using the conversion rate optimization system. As soon as a company creates a website, it should undergo user testing and then be analyzed with regards to its conversion metrics.
The first step in creating a good conversion rate optimization strategy is to test the website using conversion rate optimization tools. The next step is to analyze the web page using different conversion metrics. Once the web page is tested, its conversion rate can be optimized. If you do not have time to test the site yourself, you may hire an outside service. There are companies that provide these services at a reasonable price.