SEO is the process of optimizing a web page or website for search engines. SEO is a big business and has many competitors. Many believe that if you use SEO, you will receive top rankings in Google, Yahoo, and MSN Search. SEO can be an art and a science all rolled into one, each individual part having its own focus and importance. For example, a blog may be optimized with keyword phrases and key phrases, but the inner workings of how the software works will affect your search engine rankings.
Search engines are changing all the time. The newest trends are Google Panda and Google Penguin. These algorithm changes are nothing new to SEO experts, however, their implementation resulted in many pages being completely eradicated from the indexing process. In order to remain relevant in the eyes of Google and other search engines, it’s imperative to stay up to date. You can’t rely on the search engine results to provide you with quality traffic.
SEO is not a one time process. Your site should be optimised every six months to one year. SEO will include all aspects of your website design and construction. Everything must be considered, including social media, content, PPC, article marketing, link building, directory submissions, and any other techniques that will help the search engine crawlers “see the picture.” This is not a difficult concept to understand, but it does require that you keep up to date with your SEO practices in order to remain relevant.
When it comes to SEO, people often forget that content still plays a vital role. Articles are still very important for attracting high quality traffic and ensuring that Google, Yahoo, and MSN can index your pages. Writing fresh, engaging content is vital. When someone searches for a particular term, they’ll search for articles written specifically for that search term. If you can provide your visitors with information that they’ll find interesting, they’ll read your articles, share your links, and return to your website.
The biggest mistake that many new SEO experts make is that they submit their articles to directories, thinking that this will boost their rankings. However, although RSS feeds are a great way to syndicate your articles, they will not necessarily give your website the much-needed boost. It’s important that you remember to submit your article to the most relevant directories and to make sure that your keywords appear in your title and body.
It goes without saying that when it comes to search engine optimization (SEO), consistency and persistence are crucial. Do not give up when you don’t see results in one or two weeks. If you’re determined to achieve high ranking on Google, Yahoo, and MSN, you must commit yourself 100% to your campaign. SEO isn’t rocket science, but it does take dedication and hard work to succeed.