What is the significance of GOOGLE ADS? You may not have heard of it, but this is one of the vital search engine optimization (SEO) tools for promoting websites. If you have a website that promotes products or services and if you want to generate traffic to your site, you must be using the right techniques to gain visibility online. Here are some techniques that can work wonders for your website if you start using Google AdWords.
Keywords: Keywords are the secret ingredients that make or break your SEO campaign. Choosing the right keywords is very crucial as it determines whether your ads will show up on the right search results pages (SERPs) or not. Google AdWords is an online advertising network developed by Google, in which advertisers bid on keywords to display short, targeted ads, service offers, product listings, and even video ads. It can display ads on search engine results pages (SERPs), on blogs and other platforms, on mobile apps, and on social media sites. The daily budget campaigns allow you to target keywords from your own database, or from the data feeds of selected Google services. AdWords also offers daily campaign reports, which show you which keywords and which ads are performing well for your particular niche.
Ads: Google AdWords allows you to manage and display ads, on different formats like PPC, pay-per-click, etc. Based on the ad format, you can choose the type of advertising you want to do. You can display text ads, image ads, animated ads, video ads, and paid placement ads. If you want to know if there s a possibility of earning more from your advertising campaign, you can check out the conversion rate of each ad format. Google offers detailed report on every ad format, including data on keyword competition and ROI.
Conversion Rate: This metric displays the rate at which visitors click on the advertisements after reading the advertisement. Generally, it displays the percentage of site visitors that purchased a product after viewing the ad. Google AdWords advertisers can set custom keywords to run their ads. AdWords advertisers can use several ad campaigns in a single day, with detailed report of ad campaigns in Google Analytics.
Cost per Click (CPC): Cost per clicks is another metric that tracks how much a visitor to your site is willing to pay for the associated ad. As a rule, the greater the CTR, the higher the ad cost. There are several ways to calculate CPC, including pay-per-click program and bidding. A visitor is only willing to pay when they click on the appropriate CPC. Google AdWords has several options for bidding on relevant keywords. These keywords are called bid keywords.
Click-through rate: This metric displays the rate at which people are actually getting to see your advertisements. The more people who view your ad, the more likely they are to purchase something. Google AdWords uses a special tracking code called ‘CPC sniffer’ to track the rate at which people are getting to your ad. Advertisers can use AdWords strategies such as bidding on relevant keywords and bidding on the amount they are willing to pay for each click. You can also use AdWords to promote related items, services, and sites.
Cost Per Action (CPA): This advertising method is similar to a typical cost-per-sale transaction. It differs from typical CPM in that there is a minimum CPC. Google AdWords advertisers can specify a minimum CPA price for each click. This rate is often much lower than a typical cost-per-sale deal, which makes this form of advertising very attractive to smaller and mid-size businesses. To make it appealing to businesses that do not yet have large advertising budgets, Google AdWords offers a program called the ‘Adwords Affiliate Program.’
Keywords: Google AdWords lets you choose what search engine results from your ads will appear in. AdWords advertisers can also control what types of keywords they want their ads to appear under. By using targeted keywords, you can attract the right customers to your website. Building brand awareness, increasing traffic, increasing sales, and increasing your search engine result rankings can all be done with pay-per-click ads. Learn more about how Google AdWords can help you increase your profits.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.