E-Commerce Marketing: Online Business Optimization
E-Commerce Marketing involves using the Internet to sell a product or service to consumers. E-Commerce sites have been around for years, but only in the last ten years have they become as popular and are starting to provide consumers with more choices for purchasing products and services. This means more business for the E-Commerce website’s owners. E-Commerce Marketing involves using different techniques and strategies to boost sales to consumers on their E-Commerce website.
Marketing, as defined by Wikipedia, is the act of promoting and advertising products and services of a firm to increase sales. It is used by companies that engage in buying and selling in markets outside the company premises to advertise and promote their goods and services to potential customers. Marketing has many subtypes, all of which have their own purposes and effects on the company as a whole. Some types of marketing are retail marketing, electronic marketing, e-business marketing, mass marketing, personal marketing, media marketing, promotional marketing, packaged marketing, brand marketing and boutique marketing.
E-Commerce Marketing involves many aspects of the E-Commerce websites and the consumer experience on it. For example, research and development are done to determine what the targeted consumer wants and then incorporate that into the E-Commerce site. This can include creating new goods or services based on consumer demand, research and development of new shopping cart software, and developing the shopping cart itself. Marketing managers at the e-commerce website will be responsible for creating advertisements for products and services and also dealing with complaints from online shoppers. The marketing managers will use online research tools such as Google AdWords and Internet Advertising to get a good placement in search results for their advertisements. Internet marketing managers will also conduct market research surveys to find out what consumers are searching for online.
Search engine optimization (SEO) is a form of E-Commerce marketing in which the e-commerce website will be optimized for high search engine rankings so that online shoppers will find it easy to locate the products and services that they want to purchase. To achieve a good search engine ranking, the website will have to employ effective strategies such as writing keyword rich content, making sure that the website is well-designed and that it presents the information in the best possible way. In addition, the content must be properly researched and analyzed to ensure that it is relevant to the search engine’s theme. At the same time, when people are searching online, they won’t want to read something that doesn’t interest them. For this reason, the content must be written in a way that it is easy to understand and use.
Pay-per-click (PPC) marketing is another form of E-Commerce marketing that is used to increase sales. Companies that engage in pay-per-click (PPC) advertising will bid on keywords that people are likely to use when searching online. After all, if the keywords aren’t popular with users, no one is going to bid on them – and that means no profit for the company!
It is also essential for an e-commerce shop to incorporate effective customer reviews. Consumers are very opinionated about products and services, and it is important for the website to create a positive customer experience for potential customers. Reviews allow consumers to voice their opinions about the product or service in a convenient manner. Through reviews, companies can learn about the positive and negative experiences that consumers have with specific products and services, which allow them to develop new marketing strategies to attract more consumers.
A competent professional with around 15 years of Information Technology experience in the field of software design, development & maintenance of Web Sites and Web-based applications.
- Holding strong skills to play “Web Application” role in Programmer and Developer.
- Having good exposure to provide Project Estimation, Documentation, also holding good experience in designing, developing and project implementation, estimation support functions and software requirements & analysis study.
- Dynamic, skilled professional with proven success in designing and developing n-tier client/server architecture based on Web Application.
- Strong understanding of OOA/OOP, architecture and programming with a focus on Web Engineering
- Ability to lead agile projects and Iteration based projects and distributed teams.
- Ability to Quick Learn, Hard work, Smart Work, Teamwork, Good time manager, Adaptable to any environment.
- My Strength is Positive thinking, Regularity, Sincere, Self Confidence, Friendly Nature, Leadership Qualities.