Ecommerce Platform

eCommerce is basically the act of electronically selling or buying of goods on the internet or over the Internet, generally over a secure wireless connection. This kind of commerce took shape as a response to the increasing popularity of internet. Today, millions of consumers from different countries shop online for practically any product they need. In addition to this, the World Wide Web has also made transactions between individuals and businesses very easy and convenient. Thanks to its tremendous popularity, eCommerce has also gained huge popularity amongst business owners and entrepreneurs looking to improve their business profitability.


Businesses looking forward to engage in eCommerce should first chalk out a detailed plan to make it happen. Decide exactly what you want to achieve through eCommerce and plan accordingly. There are various business models in eCommerce, ranging from traditional auction-type system, to point-of-sale systems and even software solutions that offer users a hassle-free online shopping experience. Each model has its own advantages and disadvantages, which one you choose should depend on your business needs and objectives. For instance, an auction-type eCommerce requires the display, promotion and sale of goods in an open auction format, whereas point-of-sale systems allow consumers to interact with the business through the Point of Sale terminal.

In mid-1990s, an online store system became highly popular among small-scale businesses in the United States. At that time, most consumers bought their favorite products through stores rather than purchasing them from online malls. Online malls became a hit in the United States during the early years of the millennium, when most consumers were still coming home from work hours and spending a few hours for themselves. As the years passed by, the popularity of online shopping system and ecommerce grew tremendously among other type of retailers in the country. Even big companies such as Wal-Mart and Sears enjoyed strong growth in the past decade because of increased online sales.

Although some companies have tried to escape the online business model by developing standalone websites, most ecommerce businesses today are now built upon a customized web portal platform. The development process involves the creation of a custom website that uses the Ecommerce software solution, which is a collection of programming code written specifically for the ecommerce business. This code contains all functionalities such as payment processing, inventory management, marketing campaigns, customer support, and search engine optimization, and it is designed to work seamlessly with the rest of the system. The code is also written in a way that makes it compatible and accessible by programmers in different languages. To ensure that the code is written in a way so that it can function in the intended manner, ecommerce developers also use third party tools and components.

There are two main elements of any Ecommerce business model: the consumer (the buyer) and the merchant (the seller). Consumers shop through the website using a particular payment method, or via credit cards, electronic funds transfer, or telephone transfers. Merchant develops business information to be displayed on the site; he may use a storefront, an online form, or a database for this purpose. It is the consumer’s responsibility to make sure that payments are secure and transactions are conducted according to the terms and conditions set by the merchant.

In order to operate an Ecommerce platform, it is necessary to have a good supplier list in order to acquire equipment and materials cheaply, and to manage the inventory for both buyers and sellers. Outsourcing the management of these activities can help to reduce operating costs for ecommerce businesses. The list of suppliers for ecommerce businesses consists of manufacturers, distributors, liquidators, wholesalers, importers, exporters, transport operators, value-added services, and government agencies. Since Ecommerce has revolutionized business on every level, and it is proving to be a boon for small and medium-sized enterprises, there is no looking back for ecommerce businesses, and the upcoming years are looking brighter by the day.

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