B2B is one of the fastest growing fields in the field of e-commerce. A business-to-business deal is where one company makes an online commercial transaction with another company. This normally happens when: a) an online merchant has developed a new product or service and wishes to offer it to the market; or b) the marketer wishes to promote an existing product or service by offering discounts or incentives to potential customers. If you wish to establish a B2B business, you will need to have your own website, a way to collect payments and secure credit cards or other forms of payment, and a way to process and accept electronic orders.
Many companies in the internet marketing industry are B2B companies. Most popular sites for b2b companies are Commission Junction, Clickbank, LinkShare and ShareASale. Most reputable B2B companies will provide you with training on how to best run your business-to-business site. There are also forums and newsgroups on the internet for B2B companies to share ideas, and some even offer awards or payouts for those who do a good job for their clients.
There are also many websites that aggregate B2B sites. These sites have forums for B2B businesses, blogs with information about various aspects of running a B2B business-to-consumer site, and directories of businesses. One type of B2B site that has exploded recently is “HubPages”. HubPages is like a mini-site, only it is a real website! It is where webmasters can create a webpage with a web address. They can then publish articles, make connections to other webmasters, or just share information and experiences on various topics.
HubPages allows users with business-to-consumer or business-to-breath marketing experience to post content. These users pay a nominal fee for unlimited access, which gives them the ability to post as often as they want and with as much detail and personal flair as they wish. They can add links, graphics, photos, and blurbs about their personal lives, products, and passions. They can even leave reviews of local businesses where they have purchased or rented items. In addition to all of these wonderful tools, they can also participate in digital marketing.
Digital marketing strategy is an essential part of any successful B2B company. This marketing strategy consists of the creation of a presence online, as well as, an extensive marketing campaign offline. The first step in digital marketing strategy for a B2B business is to make sure that there is sufficient awareness within the general public about the existence of the company, its products, and its services. This can be accomplished by participating in local events, such as conferences and trade shows, as well as, participating within the communities in which they service. There are a number of social media websites, such as Twitter, which are great avenues for businesses to utilize when creating a presence online. By participating on social media sites, businesses will be able to connect directly with their clients and prospects.
Once businesses have built their presence online, they can begin to engage in online marketing strategies. Some companies that offer B2B e-commerce services include merchant accounts and payment gateways, which enable businesses to accept credit card payments from their customers. Other types of payment options may include pay pal, credit cards, and checks. Through merchant accounts, companies will be able to receive invoices, track sales and purchase activity, and determine the financial obligations associated with each customer.
In order to ensure that they are able to process all credit card transactions, businesses must have the necessary infrastructure in place. A merchant account will require a minimal monthly fee, and most services are available for in-house usage. The majority of B2B transactions are made through the telephone. Companies should set up toll free numbers for business-to-business transactions. They should also have an in-house call center that offers support and assistance to any questions or concerns that their customers may have.
While businesses may have the need to use outsourcing for some business-to-business transactions, other businesses should seek out their own dedicated outsourcing experts. Businesses should inquire about outsourcing costs and credentials before hiring anyone to do B2B work. Many outsourcing experts offer customized services based on the specific requirements of individual businesses. This means that they can provide B2B services that are customized to meet the unique needs of a particular company.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.