Facebook Advertising Basics – How to Choose Your Ads

Facebook Ads is one of the most exciting ways to advertise on Facebook. Social media marketing, or social network marketing, is a collective group of terms which are used to define forms of internet advertising that specifically deal with social media services. One example of this is when you create a Facebook ad you can target people who have bought something on your site before, those who like your page, and those who signed up for your mailing list. In addition to these advantages, there are some major disadvantages that should be avoided when trying to run Facebook ads campaigns. Here is what you need to know about these downsides.

First off, Facebook is not a PPC site. This means that you cannot use Google AdWords or any other similar advertising network to advertise on Facebook. The only thing you can use advertising on Facebook is through its unique “virtual display” system, which essentially puts up advertisements in your news feeds based on certain social signals. So in order to get your ads to show up in these feeds you have to focus on two things: creating quality content, and getting as many people to see your ad as possible.

This creates a challenge different from traditional forms of advertising because the goal of advertising is to draw attention to your brand. In contrast, Facebook ads cannot make the same claims. Due to the social signals used in the advertising process, your ads are generally only seen by those who have actively opted into your mailing list.

In order to create quality content, it is critical that you build an audience for your website or ad. Unfortunately this is one area where Facebook’s platform fails users by virtue of the fact that they have extremely broad demographics. While you can use Facebook ads to target your audience based on factors like age or gender, the audience is likely to be much more targeted than you would like. This means that your chances of generating a sale are low, and that your potential sales will most likely be low as well.

However, by targeting Facebook’s wall, you can target specific demographics, which allows you to generate more traffic and conversions. It is important to remember that the audience demographic Facebook visitors are most likely to become true customers are very similar to the demographics you wish to target with your advertising. The problem with Facebook ads is that the audience is too broad. By targeting Facebook’s wall you can target audiences that would not otherwise have shown interest in your products or services. This is a huge advantage and should be taken advantage of.

Conversion tracking is the final component we will discuss. Conversion tracking will show you exactly which ad placements are having the greatest impact on your results. Since Facebook ads are not paying per click, you won’t have to worry about how much you are spending, and you will be able to see at a glance which ad placements are working best. The reason this information is important is because it will tell you which placements are bringing you the best return on investment. All three factors we have discussed in this article should all be considered when determining where to start your Facebook advertising efforts.