As the second largest e-commerce platform in the US, Shopify still remains relatively unknown. However, you probably know someone who uses Shopify products, and you may even be using one of their own. So, how does Shopify work? Read on to discover what it can do for your online business. First, you register using your email and password. After that, you can begin customizing your store. You can even transfer your domain, if you wish.
First of all, Shopify is very easy to use. It offers a fully hosted cloud-based solution, a host of customizable templates, integrated payment processing, and a fast checkout. The platform also comes with SEO and marketing tools that help boost your conversions. Furthermore, you can integrate the most popular payment methods with Shopify. The platform is also very easy to customize, so you can create the look and feel of your online store as you desire.
Once you’ve set up your online store, you can choose which of the three Shopify plans you want to use. Basic Shopify allows you to sell two products with a handful of transactions. Advanced Shopify will allow you to sell hundreds of products and thousands of transactions. You can even get a free SSL certificate, which will protect your website from hackers. In addition to free plans, Shopify also offers an enterprise version of its platform, called Shopify Plus. This plan is best suited for online businesses looking to grow.
When you want to accept payments from your customers, you can either use an external payment processor or activate Shopify’s own. If you sell high-priced products or services, you may want to use the latter option. Neither option is ideal. But you can change your payment processor at anytime, and if you change your mind later, it’s easy to do. Lastly, you can also set up your payment options. After completing these steps, your e-commerce store is ready to go live.
As a dropshipper, Shopify allows you to sell products from other websites and integrate them with your online store. The software can also connect to popular social media networks like Instagram Shopping and Facebook Shop, making it easy to engage with customers without ever leaving your website. Furthermore, Shopify’s marketing features make it easy to set up and maintain Facebook campaigns. With Facebook Ads, you can target new audiences and monitor your sales. There are so many advantages to Shopify that it’s worth exploring it further.
Content marketing is another way to market your online store. Shopify offers a built-in option for content marketing. If you want to build your own blog, you can write a post in the platform and add a featured image, an excerpt, and content. You can also add categories. You can even write in HTML or CSS if you’re confident with HTML. A blog is a valuable marketing strategy. One of the most overlooked features of Shopify is its robust blogging solution.