With millions of people shopping online today, one must adopt a multifaceted approach to e-commerce marketing, including search engine optimization, link building, and e-mail marketing. While these techniques will drive more traffic to your site, they are by no means the entire foundation of a successful e-commerce strategy. A lot goes into getting the name of your business out on the Internet, as well as becoming highly visible in search results. Because of this, only found 13 proven effective e-commerce marketing methods that any e-business owner can use to enhance their conversions by 2021 and beyond.
In this article, you’ll learn how to: Optimize an underused page to attract more potential customers; Create a clever abandoned cart sequence; Nudge visitors at the correct time; and Make your online shopping more convenient. In short, the techniques in this article will help you become a trendsetter in your chosen industry. However, if you do not have the budget for hiring a full service SEO company or consultant, you can still learn the basics of e-commerce marketing. As mentioned above, there are numerous free resources available to help you become more visible on the Internet. Below is a list of just a few:
Search Engine Optimization (SEO). According to search engines like Google, SEO is one of the best e-commerce marketing tools available. A high ranking ensures that a website receives plenty of traffic from interested parties. This is because a higher ranking allows websites to appear more prominently when someone searches for specific keywords. For example, if someone searches “pizza,” you can assume that you’ll be one of the top three sites shown in the results. SEO is designed to allow you to appear high so that people searching for certain products or services will want to check out your website.
Prospects. There are many different ways to gain new prospects, and one of them is to write articles and submit them to article directories. By submitting high-quality articles with the right keywords, you can help you draw in prospects who are looking for what you’re selling. However, before you send any prospects to your website, make sure that they’ve visited your website already.
Email Marketing. Email marketing is also an essential tool for increasing sales. However, unlike direct mail marketing which gives prospects information about your products and services, email marketing targets new prospects who haven’t yet visited your website. In other words, if you’re trying to sell a new car to a person who hasn’t bought a car in the past, then your emails should offer helpful tips and information about cars and how they should be used. This is where testimonials come into play; if you don’t have testimonials, then you won’t be able to convince anyone to buy your product pages.
Wishlist Items. One of the most important things for successful e-commerce websites is the ability to collect email addresses and build a list of potential customers. You should set up a page on your site that allows visitors to create wishlist items, which are simply lists of items they’d like to see when they’re shopping. For example, if you have a wishlist on the Wishlist page of your website, visitors would be encouraged to add items to their wishlist that would help them buy the products you’re selling. The wishlist items you collect will be sent to your auto-responder where you will place an order for the products. The key to success with this form of e-commerce marketing is to have a way to collect names and email addresses, so that you can send out emails that specifically cater to your leads’ needs and interests.