Here are seven Amazon advertising tips you can implement to watch better ROI with your Amazon advertising efforts. Master Sponsored Deals. Master Sponsored Products. List keywords in product descriptions.
Include keywords in all your ads. A great way to draw attention to your ads is to use them in all your ads, including images, text, titles and even footer graphics. Make sure your ads are detailed and interesting. Use keywords in product descriptions. Use images in your ads where appropriate.
If your business is an ecommerce site, it’s also important to keep in mind that ads need to look great. Images that are low quality or have a poor resolution will make people more likely to click away from your site instead of clicking on the Amazon ads. Use high-quality images where appropriate. Use a good tool for managing your ad campaigns to track your conversions.
The third most important part of an effective advertising campaign is creating a well-targeted keyword and customer list. It is vital that you create a funnel for when visitors first come to your site. On the sales pages of your site, provide compelling information about the items you want to sell. You can then offer Amazon Associates products or links that bring them to the appropriate Amazon advertising platform.
A good way to manage your Amazon campaigns is to create a customer list using a keyword and negative keywords tool. You can also do some research on what types of products are generally searched by buyers. Create lists for various product categories, such as books, electronics, jewelry and more. When a buyer searches for a specific product category, enter the key phrase or word they used to search for the item and include it in your list, This is a great way to increase your chances of success with your Amazon campaigns.
A very powerful method to help you optimize your Amazon ads is called the Negative Keyword Selector. This tool allows you to enter specific search terms or phrases that you want to target, then includes the phrase in your ads. Amazon will then rank your ads based on relevance to these keywords. Negative keywords help decrease cost per click, but will not eliminate the need to keep the ad at the top of the search results. This is why we strongly recommend that you include relevant keywords in your ads.
Video ads are another highly effective type of Amazon advertising. Videos are particularly beneficial due to high-performance and high-converting copy. It is a good idea to create videos for your website that offers information or explanation of the products you sell. Amazon provides a number of tools for creating high-quality videos, including the HD Video Ads feature. This is a small section at the bottom of the screen when you’re viewing an item, and can be a great way to sell your products in a visually appealing way.
We recommend that you invest some time understanding how to use Amazon’s tools to make sure your ads are displaying effectively, as well as understanding which types of Amazon ads are the most successful. This will give you the opportunity to fine-tune your ecommerce campaigns to reach more potential customers. This will also increase the profitability of your overall ecommerce campaign.
In general, the best strategy for an online business that uses Amazon products is to first create a strong brand identity and then build a strong marketing funnel through which you promote that brand identity. The marketing funnel in Amazon’s terminology is an important element in reaching an audience that is more likely to buy from you. When you create your unique selling platform, you’re given the chance to build a powerful Amazon business by using the Amazon Services Fundamentals. This includes everything you need to manage your sales, from product creation to customer service and from research to promotions and payment. Once you have built a solid foundation with the Amazon Services Fundamentals, you can then expand your campaigns into Amazon associates, Amazon professional collections and Amazon lifestyle collections.
As you continue to expand your business, you can use Amazon advertising to support your SEO efforts, your marketing funnel and to boost your targeted traffic. In this way, you can generate significant profit while spending less on advertising. Amazon Sponsored Ads is effective for all types of advertisers including:
With a strong Amazon brand, an easy-to-use web portal, and a wide range of features, the complete business solution is provided by Amazon. You can even target specific keywords in order to drive maximum qualified traffic to your website. In addition, Amazon professionals in the field of finance and banking can benefit greatly from the many features of Amazon Advertising. By using Amazon Sponsored Ads for pay per click campaigns and for both the AMS and headline search ads, you’ll find that the Amazon advertising service provides you with solutions that go beyond your expectations.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.