There are several ways to improve your conversion rate on Shopify. Using the tools available in the administration area will help you understand what is causing your visitors to bounce. Using enhanced ecommerce tracking will also identify any blocks to your conversion rate. This information will help you make changes that will increase your conversion rate. Here are some of the top strategies for boosting conversions on Shopify. Read on to learn more. And remember that it is not only important to increase your conversion rate, but to maximize it as well.
Using Shopify’s conversion rate optimization tools can help you boost your revenue and increase the percentage of website traffic that actually makes a purchase. It is vital to optimize each page of your store for conversions, including the cart, checkout, product detail pages, and landing pages. Performing A/B tests on every aspect of your website will help you lower bounce rates and make your site easier to use. It can also improve the user experience for your visitors, which will lead to more sales.
Real-time purchase data can help you highlight demand, validate the intent of your customers, and create a sense of urgency. Low-stock messaging can also increase conversions by triggering FOMO and speeding up the purchase process. Your calls to action (CTAs) are critical to your Shopify conversion rate, so choose them carefully. Choose a solid color, conventional shape, and use plenty of white space around them. Do not stray from your brand guidelines, or you may drive customers away.
Once you have determined which products to promote, use an app. Shopify has its own app store, which has apps for just about everything you can imagine. Apps can help you track everything from sales to customer data, and even manage accounting. Optimizing your Shopify conversion rate will increase your average order value and the life of your customers. When using Shopify’s conversion rate optimization tools, you can see your average order value increase by as much as 20 percent!
Personalized recommendations are also a big help. Studies have shown that personalized product recommendations can increase conversion rates by 288%. By personalizing recommendations, you can serve more relevant products to your existing customers and attract new ones. This will increase your average order value and increase sales. For example, Australian streetwear retailer Culture King uses real-time weather data to serve up tailored recommendations based on their location. The goal is to create a personalized experience that makes your customers feel that they are getting what they are looking for and not just wasting their money.
Product photography has a big impact on your Shopify conversion rate. Quality images give a great first impression and set you apart from your competition. Product images showcase key details of your products and create trust in your customer. In addition, a product’s description should be broken up into digestible parts. A good description should be informative and geared toward the customer’s emotions. It should be informative, not confusing. But don’t forget that product photography can help overcome some of these barriers.