How To Make Adjustments To Your Facebook Ads And AdWords Profits
Social media marketing, or social network marketing, is an evolving group of loosely defined terms which encompass various forms of internet marketing strategies designed to target specific communities and demographics. For example, there are no longer any need to reference Facebook ads as a means of reaching a specific demographic, and hence, no need to even define what a “consumer” is in terms of Facebook marketing. Facebook and similar social network sites have been defined by advertisers and marketers as a venue for them to reach out to people with similar interests who may share some common interests, such as their love of pets, cooking, fashion or travel. These targeted demographics are then segmented into age groups, geographic regions, occupational categories or from one location (such as the US) to another (such as Australia), depending on how the ads are promoted.
One type of ad platform that has been used by many marketers is the more traditional pay per click advertising. Facebook Ads, on the other hand, are generally considered less intrusive than pay per click advertising because they do not require consumers to provide any form of personal information prior to having their advertisements displayed. Unlike most organic reach strategies, advertisers can choose to track the results of their ads, view statistics and gain insight into how to optimize their campaigns. For example, the kind of landing page a user goes to after clicking an ad is important and something that a brand must consider. Facebook Ads has also revolutionized the manner in which brands showcase their brands and this too is due to their easy-to-use advertising functions and a wide range of customization options.
AdWords, Google’s ad platform, uses bidding to determine the cost per click and has also revolutionized the way campaigns are run and managed. Google AdWords offers advertisers various tools to manage their campaigns, such as tools for measuring statistics and insights on the number of clicks made by users to the ads, the countries where these users came from and many other data points which are of great value for marketers and advertisers. It also offers advertisers the opportunity to test ads and monitor performance in real time, something which is not possible with Facebook Ads and AdWords campaigns.
Email lists, on the other hand, serve as a valuable resource for marketers who are concerned about customer loyalty. The idea behind email lists is that you should be able to form multiple, targeted customer relationships if you want to retain your clients’ loyalty. An essential tool used in email marketing is opt-in email list, which is an attachment containing a form for the user to submit his/her email address in order to receive updates about new products or services. As a rule, opt-in email lists are used for advertising purposes and should not be used for direct contact purposes. Many times, companies create mailing lists for their customers and use these lists for marketing purposes only. However, using a mailing list for direct marketing purposes will result in poor results.
Brand awareness is another factor that has helped increase the number of conversions. Brand awareness is also facilitated by social media marketing. Social media sites such as Facebook, Twitter, Google+ and StumbleUpon help enhance the visibility of a company or product. This in turn helps increase the number of conversions, as more people become aware of a particular brand through the medium of these social media sites. A great example of social media influence is the viral campaign which spread across the internet and was known as the “Pepsi Campaign” which made the famous soft drink very popular among masses.
In a nutshell, the principle behind Facebook Ads and AdWords campaigns is the need to make adjustments to reach optimum objectives. Every business must be very clear about its objectives before beginning any campaign. Business owners can go through various case studies to understand which keywords and different forms of advertising are bringing optimum results. They can also go through various articles to understand which content types of ads are working best. All these factors help marketers make adjustments to reach optimum objectives and improve the bottom line of their businesses
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