Content marketing has matured over the last few years and many companies are discovering that their best marketing practices are applying to video marketing as well. When your video is captivating, engaging and fun, your content marketing campaign is more likely to succeed. In fact, many experts agree that without the right video components, your marketing effort is doomed to fail. The following content marketing best practices and tips will help guide you build this strategy in the most effective and efficient manner possible.
Give your viewers a behind-the-scene glimpse of your business: Think of it as a movie. Your character’s background and personal life should be integral parts of the plot. Use this “buddy system” with your video content so small businesses can take advantage of the benefits of viral marketing for free and small businesses can easily integrate viral marketing into their current marketing campaigns. As a small business owner, you already have a professional character that is available to your viewers. Why not let them get involved in your content marketing strategy?
Make sure that your website addresses the needs of your visitors and offers something that will capture their attention. If you offer information on your site that your customers want to learn more about, they are more likely to return to your site in the future. This is another reason why it is important that you include a call to action within your content. For example, if you are marketing your small business insurance services, you could include a question or a challenge that encourages customers to learn more.
A great content marketing plan ahead of time will also allow you to test various elements of your marketing campaign. In other words, you can make sure that your post is informative and compelling. However, you might also decide that it needs some adjustments. An experienced SEO marketing company knows how to work these wrinkles into a great content marketing plan ahead of time, so you don’t have to stress about making changes midway through your campaign.
Make sure that your SEO company uses white hat methods for promoting your business and products. Many online marketing campaigns have been built on the back of unethical SEO strategies. These strategies include black hat techniques such as keyword stuffing, link farms, spamming and deliberately posting low quality articles to drive customers away. This type of marketing often devalues your website in search engine rankings and deters potential customers from engaging with what you have to offer. Instead, it is better to build up organic SEO campaigns that involve white hat strategies for attracting new customers and building customer loyalty.
A content marketing strategy will likely include the use of social media for promoting your website. Social media allows you to reach an extremely wide audience through the use of blogs, YouTube videos, social media posts and the like. Using social media to promote your website, however, requires you to do a bit more than simply post promotional content once or twice a week. Ideally, you should be doing this on a daily basis. By regularly posting valuable content to your page on a regular basis, you will build trust with your followers and ensure that they will visit your page in the future to see what new updates you have available.
A good content marketing strategy will likely integrate several different types of metrics in order to calculate the effectiveness of your promotional efforts. Metrics can measure the number of times your page is updated with new content, the number of interactions with your social media team and the overall effectiveness of your marketing plan. It is important to use all of these measurements when calculating your ROI since each one is different from the others. Some SEO services may only focus on certain metrics in an effort to garner the largest amount of recognition for their efforts.
In addition to employing different types of metrics to evaluate the value of your marketing campaigns, content marketers should also utilize a variety of customer surveys. These surveys allow you to gain a better understanding of the preferences of your potential customers. This information can then be used to create new campaigns that are sure to achieve your marketing goals. Content creation is an essential part of marketing. That is why content marketers should be regularly measuring the results that their efforts are yielding.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.