Shopify is one of the most robust and scalable eCommerce store solutions available to you. Its popularity is due to the fact that it allows you to build a functional online store on your own at a very affordable price. You will get a truly quality result – something that looks and works just like a pro and not just an ordinary online store.
This article explains the whole process from a blank canvas to a fully functional eCommerce store. First of all, you need to set up your first eCommerce store on Shopify. Shopify is a complete eCommerce solution. You have to sign up for an account and you are ready to build your online store. Pick a design, a unique name, and a domain for your store; add your products and their details including the price and description. While processing orders from your customers, you have to handle online payments using solutions like PayPal and others. You can run special promotions, discounts, and sales.
Shopify is extremely affordable compared to hiring someone to build your store. Its software is frequently upgraded, and it provides great customer support which makes it reliable. It just takes an hour of your time to set up your eCommerce store with Shopify and get started. Visit shopify.com, click the “Get started” button and it will take you to the sign-up form. Fill in the details such as your email, password, and a name for your store. If you want to test whether Shopify really fits your ecoeCommerce store, you can go for a free 14-day trial available on the website. Here is an important step as far as the legal point of view is concerned. You will have to provide some details about your business if you want to operate as an actual store. After clicking “Next,” you will have to give some additional business details based on which Shopify will try to optimize your experience onwards.
Set up a domain for your store
Your customers find your online store on your store’s domain, i.e. URL, or the website address. You have the option to either buy a new domain for your store or transfer an existing one.
Choose Your Theme
There are numerous themes – free as well as commercial, to choose from once you visit the theme store. Click the ‘Install Theme’ button on the theme you decide to install and press the ‘Publish as my shop’s theme’ to confirm.
Add Your First Product and Its Description
To add your first product, you can open your dashboard and click ‘Add a product’ and create a short description. Adding a description will give you better rankings in search engines. You have to choose your words wisely in order to make the product stand out so that the customers get convinced to buy them.
Enter Product Weight for Shipping Purposes
The weight of selected products and the location of the customer will be used by Shopify to determine the shipping price. However, you can select ‘manual’ fulfilment to choose to ship on your own.
Add Variants for Size and Color
If you sell products like t-shirts which comes with different options, you just have to tell Shopify what sizes, colours or fabrics are available for each product. Rest, Shopify will handle this for you.
Enabling online payments within Shopify
Go to Settings / Payments and integrate your store with an online payments gateway. Shopify comes integrated with PayPal by default. However, it lets you accept credit cards through several other gateways, and also has some alternative payment methods.
Lastly, go to Online Store / Overview, and click the “Unlock your store” button and that is your last step in setting up an eCommerce store on Shopify.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.