How Using Amazon Web Services Can Help an E-Commerce Business

Amazon is one of the leading websites and retail stores in the US. It serves almost single and every consumer worldwide who seeks for their daily necessities. The website was started by Jeff Preston Bezos in June 1994 and it still continues to grow despite of the cutthroat competition in the internet market. One of the reasons for its success is its focus on two sectors which are its e-commerce business and its cloud services business. It also aims at providing its customers with a platform to access their required applications through an Internet connection.

Amazon provides its customers with a platform to purchase and sell products using a virtual marketplace called Amazon Web Services (AWS). Amazon offers a variety of cloud services, some of which are popular among the businesses such as Amazon Web Services for its e-commerce business. It enables its customers to create and manage their own websites and retail shops. Amazon Web Services also is known as Amazon Web Services enables users to sell any type of product via the World Wide Web using a web server. Amazon Web Services was initially used to support only small scale projects. Amazon Web Services has evolved into a big enterprise over the past few years due to the increase in demand for its services.

Many companies such as The Financial Times, The New York Times and The Wall Street Journal have availed of Amazon’s cloud services to expand their businesses and increase their online readership. Businesses, both large and small, use the benefits of this unique and new form of media to keep their brand names in front of their prospective customers. This can help to increase sales and thereby improve the overall profit margin. By tapping into the power of Amazon Web Services, companies gain the advantage of using a multi-billion dollar platform that gives them the ability to host their own websites, manage their data, sales tracking, marketing and customer service.

In contrast to popular belief, Amazon is not a pure e-commerce business. Amazon Web Services provides a multitude of other opportunities for online retailers. The ability to use tools such as search engine optimization and paid inclusion can boost an existing website’s page rank. Amazon also offers e-mail marketing options for their e-business customers. Amazon Web Services is a must-have for any e-business.

E-commerce businesses that are not taking full advantage of Amazon Web Services are losing out on potentially large profits. When using Amazon Web Services, companies can create and host websites, manage their data, customer service, and marketing. They do not have to hire a large staff to perform these tasks. Furthermore, the costs related to hiring employees to perform these tasks can be extremely high. Amazon Web Services is a highly cost effective solution. By taking advantage of Amazon’s comprehensive tools and applications, a company can dramatically reduce their costs while increasing profitability.

The growing popularity of websites like Facebook, Twitter, YouTube, and MySpace has made it increasingly difficult to stay in the competition. However, with the help of Amazon Web Services, a business can be online and in the picture twenty-four hours a day, seven days a week. By offering customized tools, such as tools for managing customer service, reaching new members, and advertising, Amazon has made it easier than ever before to connect with customers on a one-on-one basis. By taking advantage of Amazon Web Services, a company will increase its profitability while providing greater support to keep its business running smoothly.