Netsuite is an ecommerce platform offering comprehensive business management. This omnichannel solution includes CRM, ERP and inventory services as well as customer conversion tools such as dynamic merchandising and advanced imagery for customer conversion purposes.
Search engine optimization (SEO) is an integral element of a NetSuite website, comprising keyword research, optimizing content production and introducing important technical updates.
Keyword research
When building an SEO campaign for your NetSuite eCommerce site, it is key to know the appropriate keywords to target. An experienced SEO can analyze the competition and help build a list of targeted keywords for your site that will attract more organic search traffic and ultimately boost sales.
Keyword research is an integral component of content strategy, particularly for NetSuite Partners. Keyword research allows you to gain an understanding of which terms are most pertinent to your prospects and competitive landscape; additionally it can identify potential keywords for branding purposes.
NetSuite SEO Agencies offer professional assistance for optimizing content and design of your website to increase search engine visibility, as well as designing an in-depth marketing plan that drives both traffic and sales growth.
On-page optimization
On-page optimization refers to the process of optimizing components of your website that have an effect on search engine rankings, such as meta tags, title tags, page content and keywords – these components include meta tags, title tags, content keywords and internal links – to improve search engine results and should be executed by an experienced professional SEO company.
Conducting keyword research is an excellent way to begin understanding how people search for your products or services online. Once you have your list of keywords, use them in optimizing web content and pages accordingly.
Writing high-quality content that meets customers’ search intentions while remaining search-engine friendly should be your goal. Avoid overusing keywords as this can make your site appear spammy and make duplicate content removal necessary. Additionally, be sure to periodically audit your website for duplicated pages so as to remove as soon as possible.
Off-page optimization
Off-page SEO strategies can boost search engine rankings, but it’s crucial that they be balanced with on-page optimization strategies. While on-page optimization lies within your control, off-page SEO requires additional work and is hard to quantify.
Unsoliciting links from authoritative sites is an integral part of off-page optimization, but content must also provide value. Websites offering valuable information will generally rank higher.
Off-page SEO includes any activity outside your website, like link building and social media marketing. It is one of the cornerstones of digital marketing, so understanding its inner workings is critical if you wish to succeed with off-page SEO. Google relies heavily on off-page SEO data in determining relevance and credibility for search results pages, so this must provide sufficient data about each page’s significance to them.
PPC advertising
PPC (pay-per-click, or PPC for short) advertising on search engine results pages (SERPs) involves bidding in an auction format to display advertisements related to keywords people type into search engines. Ads will display according to which advertiser had the highest bid and relevance with user query.
Successful pay-per-click (PPC) campaigns require considerable work from selecting appropriate keywords to optimizing landing pages and tracking and testing ads to make sure that they generate traffic, leads or sales as intended.
Last but not least, you need to keep a careful eye on your budget in order to ensure you’re not spending more than is appropriate. Tools like Google AdWords Budget Planner can help you identify the maximum amount you can spend.
Analytics reporting
Monitoring SEO results is vitally important to ensuring the success of any campaign, and NetSuite offers various tools to assist with tracking them. These features include tracking keyword performance, website analytics and PPC reporting as well as advanced link building metrics that enable creating visual reports for both technical and non-technical audiences.
An effective SEO strategy can bring more traffic and sales for your online store. But to maximize its effectiveness, it’s critical that best practices be employed across your site – for instance encouraging customers to leave reviews of your products or services.
NetSuite’s ecommerce platform is highly search engine-optimized and features an exceptional user experience, supporting an array of merchandising functionalities including grid order forms, look books and size charts.