SEO or Search Engine Optimization is the act of enhancing the quantity and quality of site visitors to a specific website or a particular web page by search engines like Google, Yahoo! or MSN. SEO aims at unpaid traffic as well as direct traffic. SEO can be done in various ways.
Search engine optimization is a set of strategies that aim at improving the volume and quality of traffic that visit a website through search engines like Google, Yahoo! and MSN. The most popular way of SEO is via search engine marketing, also known as SEM. It helps website owners to get back links to their website that result in increased website traffic and improve their standing in the eyes of the search engines like Google, Yahoo! and MSN.
Another popular way of SEO is through pay per click advertising. This advertises a particular website on the net and asks a question – what are you looking for? Visitors click on the link and enter their details. These details include their name, address and credit card details. This advertises a link which leads them directly to the advertiser’s website and helps them to generate traffic to that website.
Keywords play a crucial role in SEO. Keywords are phrases or words used to identify the particular business and its products or services. A well-planned SEO strategy should include keywords that are searched by visitors to a particular website – the more targeted the keywords are, the better is the volume of traffic directed to the website.
Content writing plays an important role in SEO. Content helps website owners to stay away from penalties imposed on them by search engines due to over optimized pages. Good content, therefore, ensures high rankings and a lot of traffic. It also helps in improving visitor loyalty and keeping repeat customers. However, some sites do not have the capability of creating and maintaining the required quantity and quality of content. This is where SEO comes to help.
SEO thus ensures that targeted traffic is generated to the website. This generates targeted traffic which is then diverted to the site of the owner or company that is paying the SEO company for the purpose. Thus, SEO helps website owners in getting good rankings in search engines like Google, Yahoo and Bing by ensuring that a site receives more targeted traffic from the search engines. More targeted traffic translates to more profit for the website owner.