There are a lot of e-book publishers who have opted for the option of using Amazon Web Services to sell e-books. This has provided them with a platform through which they can sell their e-books online to the readers across the world. Amazon Website is the portal through which the publisher can list the e-books for sale and attract the customers towards his or her website.
The difference between Vendor Central and Seller Central lies in the fact that who is going to be selling your items. In case of Vendor Central, Amazon retail staff purchases and sells your items to their clients. In case of Seller Central, you’re selling directly to Amazon’s customers. However, all the features that are offered by Amazon warehouse store apply to both these options.
Now let’s talk about how the pricing of the product is decided by the Amazon website and how it helps the seller or the publisher. The pricing of e-books is based on the following factors: the author’s reputation, the demand for the book, the popularity of the book and the year in which it is published. These factors help the Amazon website calculate the wholesale price of an e-book. Once the wholesale price is established, it gives the authority to determine the selling price of the e-book.
Amazon Website provides two methods of getting the wholesale price of an e-book: one is the “Buy One, Get One Free” policy and the second is the” Associates Program.” The “Buy One, Get One Free” policy lets you post a maximum price limit of a single book. After all the minimum purchases of that particular book have been made, you can then get an additional book for free. For all the other books, all you need to do is to sign up with the Amazon website as a vendor and start marketing them under your own name.
On the other hand, the “Associates Program” gives the power to the publishers to advertise their books using their own websites and to enroll as affiliate marketers. They can also place their own advertisements and write their own articles to promote their products. All these efforts help the publishers in achieving higher visibility and exposure of their products and services. At the same time, Amazon also benefits from the affiliate marketing programs. Through this method, sellers can increase the number of sales and revenue generated through their website and through their affiliate ad campaigns.
At the same time, it is essential for the vendors to realize that selling e-books through Amazon isn’t as easy as it sounds. At first, when you visit their website, you will find a comprehensive list of everything that you can sell. Then, after that you have to click on “Submit your Offer”. After that you have to wait for some minutes while Amazon verifies and approves your purchase order. If the offer was approved, then you will see a proof of purchase order on Amazon’s website.
Amazon is now taking charge of almost all the functions of the e-commerce. This is how it intends to remain competitive, and at the same time keep its customers happy. Amazon has taken the place of controlling all the complexities of e-commerce by simplifying the sales process. However, Amazon doesn’t want to be responsible for all the drawbacks in the process and they have prepared some technical interfaces that allow their clients to manage their own purchasing and payment processes. The most striking feature of Amazon’s new features is the facility of controlling retail pricing with its advanced supply chain management systems.
Through Amazon’s merchant account, sellers will have the control to set their own wholesale price and to approve or reject every order. Now the question arises whether it is worthy for you to join hands with an online wholesale distributor as an affiliate. Well, I agree that the only way through which you will get a good price for your product is by being a member of an Amazon vendor central. But once you become an affiliate, it will be easy for you to go through the various Amazon vendors and sell your products directly.