If you own a Shopify store, you might be wondering how to improve its speed. Speed is important for e-commerce stores because it affects conversion rates and traffic. Investing in a speed optimization campaign will help you boost your traffic and convert more customers. You can do this yourself or hire an agency to handle your page speed maintenance for you.
The first step to speeding up your website is to check the performance of your store. Google has a tool called PageSpeed Insights that can help you do this. This tool measures how fast your pages load on a desktop and mobile. It also gives you tips and suggestions on how to improve your site’s speed.
Next, you should try to remove any unwanted apps and scripts. Some apps and scripts can negatively impact your store’s speed and user experience. Removing these apps and scripts can decrease the number of HTTP requests for your store, resulting in fewer download bytes and a faster-loading store.
Another good way to increase your site’s speed is by using lazy loading. With lazy loading, your website automatically loads images as a customer scrolls down the page. This technique creates a better user experience and takes the resources of the page into consideration when the customer is interacting with the content.
For example, a slow-loading site can increase bounce rates and lead to more abandonment issues. By implementing a speed optimization plan, you can boost your traffic and conversions while avoiding the negative effects of a poor user experience.
Choosing the right apps is also a great way to optimize your shopify page speed. You can look for free tools to test your website’s speed. However, for a reliable test, open your store’s URL in different browsers to compare the speeds of each.
Using a tool like Google PageSpeed Insights to test your page speed will give you a detailed analysis of how it’s performing. These results will show you whether it’s optimized for your store or not. Use this information to fix any bugs or mistakes that are hindering your store’s speed.
Optimizing your images is a great way to increase your Shopify page speed. Images make up a large chunk of the weight of your store. Increasing the quality of your images can reduce their size, which will allow them to load faster. Aside from improving your images, you can also consider adding a lazy loading feature to your store’s theme.
Lastly, you may want to look into the benefits of a responsive website. Shopify’s responsive templates can make your store more mobile-friendly and keep your visitors from being frustrated by a poor user experience. And if you want to boost your SEO rankings, you can also use a page speed optimization app such as Plug in Speed.
Regardless of what you do to optimize your store’s speed, remember to always keep your shopify website up-to-date. Doing this will ensure that your page is always fast and smooth, which will keep your prospects engaged and encourage more sales.