When you create a store using Shopify, you can customize the look and feel of your site to fit your brand and your customers’ needs. It also offers plenty of customization options, including customizable icon sets and color palettes. If you want a more customized storefront, you can also download Adobe Spark, a free app that helps you create professional-looking graphics and videos. You can use these designs for your storefront, as well as for headers and shipping rates.
The platform also offers an intuitive design. Shopify is easy to use and doesn’t require coding knowledge. Additionally, its low cost and scalability make it an excellent choice for beginners, as it does not require advanced design skills or extensive programming knowledge. The software’s extensive help center and community forums will also provide you with support, if you run into problems. However, it is important to keep in mind that Shopify is not a perfect fit for every type of business.
If you want a specialized shopping experience, Shopify has an extensive suite of features. The basic plan comes with everything you need to launch an online store, from templates and tools to sales, marketing, and payments. You can also choose from an app store for the convenience of your customers. Additional features and functionality can be added later using APIs and development tools. If you’re a developer, Shopify also offers a platform that allows you to easily integrate other tools and add more features.
Unlike many other platforms, Shopify doesn’t offer physical eCommerce assistance. Instead, you’ll need to supply products, store them, and ship them. You can also outsource fulfillment services, which will help you manage the physical aspect of your online store. Shopify offers both in-house and third-party features that you can choose depending on your needs. Once you’ve decided on a theme and customized content, you’re ready to sell!
SEO is essential for gaining visibility in search engine results, which will lead to more sales. But, even without SEO, Shopify has other ways to get noticed and boost your sales. You can choose to manually import data from your old platform, invest in apps, or hire Shopify Experts to do it for you. For peace of mind, consider investing in a Shopify Expert. The costs for this service vary. And don’t forget to back up your store regularly.
Another key feature of Shopify is its marketing menu. It serves as the mission control for all of your campaigns. It has a dedicated discounts menu and even allows you to blog. The editor is snappy and simple to use, so even beginners can make use of it. There are more than 40 blog-related apps available for your Shopify store. Despite being a little basic, this blogging tool is a great feature that makes it possible to blog in a way that fits your business needs.
You can sell your products on other platforms as well. Shopify has a dedicated fulfillment network that allows you to sell your products on Walmart, Amazon, and Etsy. You can also use the same platform to set up POS for your brick-and-mortar store. You can also sell products on Shopify’s social networks. Shopify is an excellent platform for both online and offline business. And since it offers a free trial, you can try it risk-free.