Shopify Inc. is a Canadian multi-national e-Commerce company headquartered in Ottawa, Ontario, Canada. It is also the registered name of its proprietary online commerce platform for retail web stores and online point-of-sales systems. The company was established in 2021 by two highly seasoned executives namely John Combs and Daniel Cates. Together they founded the Shopify E-Commerce Solutions Pty Ltd., which is the parent company of Shopify.
If you are planning to have an online store using shopify, you should know that there are many more advantages to doing so. For instance, using shopify will not only give you more benefits than having a static site or externally developed one, it will also make you save much more in terms of time, money and effort since it allows you to host your store on your own server rather than paying for a web hosting service. Even more amazing is that, you can also completely customize your website, and no matter how simple or sophisticated it may be, it can be done with ease. In addition, the online store templates available with shoplift are free, thus allowing you to get started with designing a good looking and functional website without shelling out a fortune in the process.
Another way to increase your sales using shopify alone won t be a problem when you decide to implement all the services that it offers. For example, you can include the most used marketing tools such as Google analytics and AdWords, and even more advanced offerings such as Facebook advertisements, email marketing campaigns, and mobile marketing among others. The power of social media marketing will also be included as well as other forms of internet advertising such as pay per click, contextual advertising, and affiliate marketing among others. Then, how to grow your shopify store? Well, basically, there is still much more to be learned in the world of ecommerce. As you gain experience making the different functions work together, you’ll be able to fully integrate everything into your website and develop your own unique brand through the power of the internet.
The cons about using shopify alone will be present as well, but you’ll have more time to think about them, since you’re operating an online business. There are some cons that are more related to using shopify plus a host of other features that you may want to consider for your website. However, you should also remember that all of these concerns will be addressed as you work through the various pros and cons listed above. In the end, it comes down to your personal decision regarding what features you feel are most important and valuable to you and your business.
Shopify has been designed especially with beginners in mind, and so it can certainly be a good start for someone who is new to the online business scene. Since there is no membership cost to join Shopify, it makes it an excellent option for someone just getting started. Even if you do not wish to purchase additional tools or software, you can still use shopify store templates to make your online store look very professional and attractively laid out. The templates are even laid out to look very easy to use, which means that even someone with little or no experience in web design will be able to operate your store easily. Another shopify cons that you may want to consider is that you can create multiple shops with one account, but you may also only have one Shopify domain, which limits your options if you want to have several different stores or products.
One more shopify con that you should know about is that many of the features provided aren’t completely necessary, and in some cases they can make the process of running an e commerce site harder to manage. For example, many people don’t need to worry about integrating their store’s backend with their website, because the backend integration is built into the website itself. However, others need to get this functionality because they are running an e commerce site on a dedicated server. In either case, the customization options won’t be available unless you are willing to pay for them. In some cases, the apps provided by Shopify can be great, but the lack of complete control and customization options can be frustrating and hold people back from making the time and money to use the apps. Overall, however, shopify has tons of apps that can help you manage your online store.
