Advertising is an advertising communication which uses an overtly sponsored, public message to sell or promote a product, service or concept. Sponsors of advertising usually are large businesses wishing to market their own goods or services to the consumer population. Advertising may also be sponsored by an individual or group. These may include celebrities, influential people, groups or associations such as unions. The purpose of advertising is to raise awareness of a new product, service or concept to the targeted consumer population. This is done by the creation of an awareness-creating medium which carries the advertisers’ message and is focused on the audience.
Video ads: video ads are relatively new forms of advertising that are becoming increasingly popular with companies of all shapes and sizes. The key selling point of video ads is the ability to reach a large audience at a lower cost. They are usually very visually appealing and are often accompanied by music, for added impact. In addition, video ads frequently incorporate animation or moving images to enhance the viewer’s viewing experience.
Banner ads: Banner ads are relatively inexpensive forms of advertising that use visual images and short audio clips to advertise products and services to potential customers. These ads can be found everywhere, from billboards to newspapers and magazines. The main benefit of using banner ads is that they reach an entire audience quickly. Another advantage is that they are generally well received by viewers, as they do not have to be clicked on in order for the advertiser to earn money. However, one disadvantage of using banner ads is that they have a shorter lifespan than video ads.
Print advertising: print advertising occurs when ads are placed in publications such as newspapers or magazines. The primary advantage of print advertising is that it can be more effective depending on the audience and paper. It can also be cheaper to run for a given period of time. Print advertising can reach a wide audience, but it can also be more expensive depending on the quality of the publication. Print advertising can have a longer lifespan than video advertising. This means that some print ads will stay in circulation for many years, but others will only last a short period before being discontinued.
Native advertising: Native advertising is new forms of advertising that are becoming popular on the internet. Native advertising uses animation, audio, or videos to promote certain products or services. The main advantage of this type of advertising is that it can be integrated into the website where it will appear in a separate location. The main disadvantage is that it can be difficult to track where ad funds are going. Another drawback is that video ads sometimes do not load properly on mobile devices.
Interstitial ads: interstitial ads are small advertisements that appear in the margins, next to the content or sidebars on a web page. These ads will usually take up a lot of space, so they will generate less revenue. Interstitial ads are not allowed to run in frames, so they will not load properly if the user opens a new window. Some browsers display interstitial ads at a higher resolution than others. Because of this they might not load as quickly as video ads, but they are usually less expensive.