What Is The Amazon Vendor Central?
If you have been looking for an alternative to the Amazon affiliate program, look no further than the Amazon Store. This is a third party program run by Amazon that allows you to run an online e-commerce store. You can take advantage of Amazon’s top notch customer service and reliable hosting. There are other e-commerce options, but this is one of the easiest to use.
The basic difference between Vendor Central and Seller Central would be who will ultimately be selling your goods to their global customers. With Vendor Central, Amazon’s retail staff purchases your items from the wholesalers you have chosen and then resells them to their worldwide customers. With Seller Central, you’re selling directly to Amazon’s customers. Here, you will receive all of the marketing services from a third party vendor, such as design and formatting, inventory, and fulfillment. The only thing you do not get here is access to the product’s pricing information.
What this means for you is that you are in complete control of the prices you charge. The only drawback with Amazon vendor central is that it does not offer the same customer service perks that third-party resellers such as Zappos offer. Without those perks, the level of customer support you receive can sometimes be less than none. This is especially true if you have questions about your order or have problems with the order fulfillment. Third-party resellers tend to have more expertise in these areas.
One advantage of having an Amazon vendor central account is that it allows you to leverage the power of many different large retailers and their e-commerce websites. This means that you can reach a larger audience, which increases your chances of sales. It also reduces the cost of advertising. In fact, most online retailers report saving anywhere from 50% to 90% of their advertising costs by using a combination of e-commerce websites and Amazon.
By allowing many retailers to participate in your program, you will also be able to sell the same items in several different locations, thereby increasing your profit margins. However, selling to multiple outlets provides another set of benefits. For instance, not only are you able to sell more items, but you may also be able to attract new customers and clients by offering special deals and coupons. This allows your business to expand significantly faster. Not only do you have the ability to gain a wider customer base, but you also increase your profitability significantly.
In addition to the benefits described above, Amazon also offers sellers access to one of the largest consumer bases on the planet. The website has an interactive portal through which buyers and sellers can enter various categories, search for products, and track their purchases. Furthermore, merchants that choose to become a member of Amazon’s global marketplace known as the Amazon marketplace are able to submit their business information to hundreds of millions of customers around the world. Furthermore, by paying an annual fee known as amortization and being a member of Amazon’s free vendor central program, merchants can eliminate many of their business expenses, which allows them to increase their profit margins.
Amazon’s FBA is a very valuable tool to both small businesses and large retailers that are looking to increase their sales. Even though it was initially considered to be too costly for large retailers to join, the Federal tax burden has been reduced to a great extent by the Obama administration. In addition to the Federal tax burden, Amazon’s vendor central program has also made it much easier for online retailers to obtain high quality goods at bargain prices. Indeed, many economists believe that the rise of Amazon’s merchant fulfilled sales is directly correlated to the rise of the national economy and employment.
As more e-commerce shopping occurs on-line, there is also increasing concern that the cost of doing business will rise. Concerns about price competition are not new, but the ability of third-party vendors such as Amazon to offer a variety of products at lower prices than established vendors has made these worries all the more real. By becoming an Amazon vendor, the seller is given the opportunity to take advantage of this unique opportunity to increase sales. Many small businesses that were forced to shut their doors due to the high cost of doing business have been revitalized by becoming an Amazon vendor.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.