What You Need to Know About CPM Facebook Ads
CPM Facebook Ads is a great Facebook marketing strategy. It is a pay per click marketing strategy, but unlike some CPM social media networks such as Google Adwords this type of marketing does not charge you any money to display your ad on someone else’s page. You pay only when someone clicks on your ad or when someone shares your ad with their friends. This means that you will not be paying out any cash unless someone actually clicks on your ad or visits your page, or even both.
To take advantage of this marketing strategy, you will need to have several Facebook marketing accounts open. Then you will need to add the links to all of your pages so that you can run your ads across all of your different pages. Once your ad campaigns are up and running, you can easily increase your daily budget by adding more Facebook advertising campaign links.
When you start creating your CPM Facebook ads, you need to think about what your target audience is like. Do you want everyone who is a teenage girl to see your ad? Probably not, so keep your demographics in mind while you are creating your ad campaign. If you are selling office supplies, are you targeting only male adults or are you trying to reach women and teenagers? Make sure you know your target demographics before you start your ad campaign. Then you will be able to create ads that will really appeal to your potential buyers, and your ads can get more play on Facebook.
In addition, you will want to make sure that your Facebook ads reflect the content of your actual website. When people do a search on Facebook, they will probably see your Facebook ad if it is relevant to the search they are doing. If you want to attract women, for example, you may not want to run ads about gardening. Instead, you should put gardening related keywords in your ads so that people who are interested in gardening will click on the link. The same goes for other types of pages.
Many companies have their CPM Facebook ads shown on Facebook with text links. This means that your customers have to click on a link in order to see your product. You may find this annoying to some people who don’t like having to click a link. If this is something you don’t like to do yourself, then you should look for a company that lets you customize the code that will allow you to direct people to your website. Many of these companies also have a feature that allows you to track clicks so that you can get an idea of which kinds of ads are generating the most traffic.
Another important thing to remember when using Facebook ads to market your CPM products is to consider the conversion rate. To do this, you will want to compare the number of views to the number of sales that result from the ad. Sometimes you may see an ad that has a very high conversion rate but a low overall revenue amount. If you want to make sure that your CPM Facebook products get the exposure that you need, then you may want to think about lowering your overall revenue amount. This will keep your ad from costing you as much money as it could if it were to generate sales on its own.
When creating CPM Facebook ads, you will want to be sure that your product ads remain focused. Most people who use Facebook to purchase products have a very narrow range of products that they like. Chances are, if a person only has a few choices, they are more likely to click on your ad than someone with a large range of choices. If you create an ad for a product that doesn’t appeal to them, they will probably click on another ad that does. This can have a detrimental effect on your brand and your profits.
To make sure that your CPM Facebook ads are as effective as possible, you will want to make sure that you choose relevant keywords for your ads. This way, people who are searching for the type of product that you are selling will find your ad. In addition, you will want to make sure that the ads are properly styled so that they actually draw in the attention that you want.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.