A relatively new term in the world of internet marketing, Facebook Ads is a marketing strategy designed to increase the exposure of your business to potential customers through social media channels like Facebook. Social network marketing, or social media optimization, is a grouping of techniques which are used in place of traditional internet marketing, focusing mainly on social media marketing services within a given platform such as Facebook. The goal of this strategy is to create a large user base and drive traffic to your website, while also providing you with a way to interact with them on a more personal level. More specifically, we will discuss how Facebook ads can help your business.
To understand how social network advertising can benefit your business, it is necessary to have a basic understanding of how it works. Basically, when someone inserts a link to your website in their Facebook profile information, they are doing so with the purpose of “liking” or commenting on your page. When someone “marks” your link, a notification will pop-up asking them whether or not they want to connect with you. If they do, you will be given a choice to either let them in on your page (an opt-in), or redirect them to one of your other pages for further information.
From there, you can use Facebook ads to target your audience. Obviously, Facebook ads will work best when placed on websites and pages that cater to your target audience. For example, if you sell women’s clothing accessories, you would not want to advertise on a fitness website or an adult site. In fact, you would want to avoid placing ads on any website or page with a high number of female hits. In this way, you can target your audience effectively.
Facebook ads manager is the tool that helps you manage your ads. Within the application, you will find numerous different ad sets, or templates, to help you make the right choices for your demographic. Just like in the Google AdWords manager, you can choose between single placement, time based, bid option and cost per click options. With time based ads, you will get your ads in front of your target audience faster; however, with the cost per click option, you are charged a fee by each click on your ad.
Facebook ads also allows you to target your audience based on their location, gender, age and a lot more. To do so, you will need to add the city or geographic coordinates of where your customers are. You can also choose to target specific languages or even geographic areas. This way, you will be able to reach your targeted audience even if they don’t live in your city or are of a different age. You can also choose from several social media networks to place your ads. You can create ads that adapt to fit your business as it will be seen across several different platforms.
The last and most important section in the Facebook ads manager is the suggested bid option. In here, you will be able to customize or increase your suggested bid depending on the conversions that you have achieved in the past. It is important that you set a low price for your product so that you won’t end up spending money that you do not have. If you want to increase your potential conversions, then use the Facebook ads tips as it will help you tweak your ad text to attract your target audience.