A good user experience (UX) is one of the most crucial elements of marketing and customer service. Already, countless studies show its correlation with the increase in brand fidelity, but an area where it remains underused is web design. One of the reasons is the lack of appreciation of its importance for companies.
Website designers tend to focus on using the latest trends and innovations, often to the detriment of brand image. An example is the use of design elements and colors incompatible with the identity of the brand. Other areas of concern are poor navigation and content, which are deteriorating rather than improving the user experience.
- 88% of consumers are less likely to return to a website after a bad experience.
- More than half of consumers abandon a page if it takes more than three seconds to charge. As a result, retailers lose $ 2 billion in slow loading websites each year.
- 83% of consumers cite a “” transparent experience in all devices “as important for their purchasing decision. If a site is not optimized for mobile, it is five times more likely to Abandon a task. In addition, 62% is less likely to buy after a negative brand experience.
A bad user experience on the desktop and the mobile is equivalent to the attrition of the customer. Conversely, a good UX design can help companies generate more prospects, conversions and income. To improve the user experience, some hire a UX designer, while others use the services of a UX design consulting company.
What is user experience and UX web design?
UX refers to how a person interacts and experiences a system, a product, a service or an application. In addition to usefulness, it also includes the perception of efficiency, ease of use and others. A good user experience in the company improves conversion rates and customer loyalty.
A term that often offers UX is the user interface (UI). However, these two terms are different, because the user interface is a subset of UX. In particular, the user interface refers to the visual design (for example, brand image, colors, typography and layout). On the other hand, UX is a wide term describing user interaction and the operation of products.
Like the user interface, the UX web design is also a UX subset. Essentially, it refers to the process that a UX designer uses to create websites. Sites with a good UX design generally have a reactive web design and offer a more significant experience.
Advantages of a robust UX
Each UX design company incorporates the elements of the user experience in business websites. However, these are styles and techniques that all web developers cannot do. For example, user experience design companies focus on customers, while websites are focused more on visuals. Nevertheless, one thing that a consulting company in the UX design is to conduct in UX research.
UX research allows a user experience agency:
• Avoid wasting time and money by developing correct and appropriate solutions.
• Discover the elements of the user experience that improve the perception of a brand’s consumers.
Here are the main advantages of investment in the services of an experienced user agency.
1. Reduction of costs
In the long term, the UX design helps reduce the cost of maintaining a website.
Consider business websites that do not have reactive web design, many of which exist. They lose many potential customers because their pages do not return properly to mobile devices. As a result, these companies must spend more money to rethink their web pages.
Investing in user experience design services, it is sure, costs more initial. But the UX design process includes research, analyzes and depth tests. Therefore, the final product is more likely to generate more positive experience and sales.
Sites with a good UX design require little or no updates or important revisions on web design. Consequently, the cost of problem solving or the continuation of development is cheaper in the long term. In certain estimates, the fixing of errors after development can cost up to 100 times more compared to fixing errors before development.
Another area where savings can be significant is the cost of development. UX research, for example, can reduce the development time from 33 to 50%.
2. Increased tracks and conversions
As mentioned above, many consumers abandon a site or a task after a bad UX. Conversely, sites with a good UX can keep more visitors, increase prospects.
A good UX design process also helps improve conversion rates. Consider an E -Commerce site as an example. By offering better payment flow and better design, conversions can increase up to 35%. But 27% of buyers would abandon the basket if the payment process is long or complicated.
One of the elements of the user experience allows consumers to easily buy products or services. Since many consumption research brands before making a purchase decision, good UX experience should also include the supply of factual information that is easy to find and easy to understand.
3. Best SEO performance
All search engines share one thing in common – offering a “good user experience” “. They therefore use complex algorithms to provide results that correspond to user search intentions. ‘They can ensure the continuous use of their services. Pros provide the best SEO services.
On mobile devices, pages with a non -reactive web design seem broken or too small to read. Since this is reflected in a negative user experience, search engines generally do not classify them in search results.
Mobile devices generate 63% of organic research traffic. For this reason, companies must invest in a reactive web design to ensure that the pages are properly loaded, regardless of screen size.
Another area where a good UX design can help click on payment marketing (PPC). Google, for example, measures the experience of the destination page. This metric allows them to suggest means to optimize and improve user tracks. Indeed, the destination pages that give a good UX improve the advertising campaign and increase conversion rates.
4. Loyalty to the stronger brand
The Customer Experience (CX) refers to how customers perceive interactions with a brand. It includes the entire buyer’s route, including the company’s website. Thus, in more ways than one, the UX design process contributes to a good CX.
The importance of the CX for brand loyalty can never be overestimated. An investigation, for example, has shown that 73% of millennials are more likely to continue doing business with brands that offer coherent customer experience. In addition, 88% strengthen the brand after making three or more purchases.
An excellent web UX design attracts not only more prospects and increases conversion, but also helps to forge stronger customer relationships. Therefore, the brand’s loyalty increases and satisfied customers are starting to share their experiences.
Happy and loyal customers, for example, can publish on their social networks. They can also pass the right word to their family, friends and colleagues. In addition, they can also write positive criticism and help improve the brand’s reputation.
5. Increased ROI
User experience Design companies use design measures to help companies achieve their goals. For example, research shows that companies that have adopted UX design increased their income by 32%. In addition, they also achieved a faster performance of 56% of shareholders (TRS).
Why choose PROS?
Why should companies know how to improve the user experience by adopting UX design? The short response is that a UX design company helps create an important buyer course. A positive user experience, in turn, leads to higher customer satisfaction.
PROS is a digital marketing agency that offers scalable and data-oriented web design services.