What a digital marketing strategy is A digital marketing strategy is a written plan that connects your business goals to the online channels, messages and budget you will use to reach them, and to the numbers you will use to judge progress. It answers five questions: who you want to reach, what you want them
How to increase sales on an ecommerce website You increase ecommerce sales in three ways: bring in more of the right visitors, convert more of them into buyers and get each buyer to spend more and come back. The quickest wins usually sit in the middle, on the product pages and in the checkout, because
Where more website traffic comes from The most reliable ways to get more website traffic are to make your site easy for search engines to understand, publish content that answers your customers’ questions, keep your Google Business Profile complete if you serve a local area, email the people who already know you, show up on
Shopify vs WordPress: which one fits your business Shopify is a hosted commerce platform: you pay a monthly plan, and Shopify runs the servers, security patches, checkout and payments. WordPress is free, open-source software that can power any kind of website, from a blog to a large publication, and becomes a store when you add
What affiliate marketing management involves Affiliate marketing management is the work of running a program in which independent partners, such as bloggers, creators, review sites and newsletters, promote your products and earn a commission on the sales they refer. Managing it well means five things: setting clear commission terms, recruiting the right affiliates, tracking every
What direct response marketing is Direct response marketing is advertising designed to get a specific, measurable action from the person who sees it, right away or soon after. Instead of only building awareness, every ad asks the reader to do something: buy, call, request a quote, claim an offer or sign up. Because each response
What Shopify social media integration means Shopify social media integration means connecting your store to the social platforms where your customers spend time, so products, orders and marketing data move between them without manual copying. Done well, it lets people discover a product in a feed, check it out quickly and come back later, while
What a good user experience means A good user experience (UX) means people can find what they came for, understand it and finish what they started on your website without friction or confusion. For an online store, that covers everything from the first page a shopper lands on to the checkout, the confirmation email and
DTC marketing defined Direct-to-consumer (DTC) marketing is how a brand sells its own products straight to the people who use them, without a retailer or distributor in the middle. The brand runs the store, usually an ecommerce site, and handles the marketing, the checkout, the customer relationship and often the fulfillment. That is a bigger
Can you turn a Shopify store into a mobile app? Yes. You can turn a Shopify store into an iOS and Android app with a no-code app builder from the Shopify App Store, a custom app built on Shopify’s Storefront API and Checkout Kit, or a progressive web app. The app reads your products and
