How do you measure success in content creation? You measure content success by tying each piece to a goal and tracking the metrics that show progress toward it. For most businesses, that means four layers: whether people find the content (search visibility and traffic), whether they engage with it (engagement rate and time), whether it
What does it mean to optimize for the SERP? A SERP is a search engine results page: the page Google, Bing or another search engine shows after someone types a query. Optimizing for the SERP means improving how your pages appear on that page, not just where they rank. That includes your title link, the
What is Amazon Web Services? Amazon Web Services (AWS) is Amazon’s cloud computing platform. Instead of buying and running your own servers, you rent computing power, storage, databases, networking and many other services over the internet and pay for what you use. AWS describes itself as the world’s most comprehensive and broadly adopted cloud, and
What are the main types of advertising? The main types of advertising are search ads, social media ads, display and banner ads, video ads, marketplace ads, native and sponsored content, influencer and affiliate advertising, email sponsorships, print, direct mail, outdoor (billboards and transit), radio and audio, and TV or streaming TV. Each one reaches people
How to choose a digital marketing company Choosing a digital marketing company is easier when you know what you need before you start talking to agencies. Start with your goals and budget, decide which services you actually need, ask every candidate the same questions, check their work and references, and make sure the contract says
What CPM advertising is CPM advertising is a way of buying ads where you pay for every 1,000 times your ad is shown, rather than for every click. CPM stands for “cost per mille,” mille being Latin for thousand. Google Ads Help defines cost-per-thousand impressions (CPM) as a way to bid where you pay per
When you need a Shopify designer A Shopify designer shapes how your store looks and how shoppers move through it: the theme, the layout of the homepage, collection and product pages, typography, color, imagery and the small details that make a store feel trustworthy. Many merchants start with a theme and the built-in editor, and
What Facebook ads are Facebook ads are paid placements you buy through Meta Ads Manager that can appear on Facebook, Instagram, and other Meta apps. For an online store, they are a way to put products in front of people who have not found you yet and to bring back visitors who left without buying,
What ecommerce hosting means Ecommerce hosting is the infrastructure that keeps an online store running: the servers, storage, network, security controls, and backups that deliver your pages and process orders. You either rent it as part of a hosted platform such as Shopify, where the provider runs everything, or you choose and manage it yourself
What Shopify conversion rate optimization means Shopify conversion rate optimization (CRO) is the practice of increasing the share of store sessions that end in a purchase by removing friction in discovery, product pages, cart, and checkout. Shopify reports conversion rate as the percentage of sessions that resulted in a purchase, so CRO work moves that
